I am halfway through this book and really enjoying it. I have a very short attention span and this book is brief and to the point.
Saw one of the authors interviewed by #Brian Burns - The Truth About Sales and Selling and decided to order a copy based on his logical, plain spoken style. I have been in sales a long time but have recently taken a BD role and have had to re-learn how to prospect effectively. Fortunately I know better than to commit the worst offences described here, but, there's still been plenty of guilty cringing as I read. If you are new to sales, I highly recommend this book before you go off burning potential bridges with prospects.
