In some ways the behaviour of the leads match Ishqbaaaz's Shivaay and Anika. SSO used high level English and Anika had a different dictionary.. Those two didn't understand each other's dictionary and these two also don't! Always misunderstand each other. Arrogant guy, happy go lucky girl. Cannot stand each other kind of duo. Has a girlfriend, but siblings tease him with Ishki's name. Fatoo younger sister like Priyanka and chachi's son Kartik has the same swag that Rudra had. Family likes the girl, but occasionally. Also, WHAT THE FUDGE reminds me of Iss pyaar ko kya naam doon, ASR's WHAT THE! I guess it's the producer's thing. Till now, the storyline seems to be great! It's something that needs to be said it out loud in this so called 'society' that every Indian lives in. Hope the show helps to bring some positive change. The cast is amazing! Kartik is the best. Hope they don't ruin the story after the show gains more popularity. (like how they did to Ishqbaaz)