"Law 27: Play on People’s Need to Believe to Create a Cult like Following.
People have an overwhelming desire to believe in someÂthing. Become the focal point of such desire by offering them a cause, a new faith to follow. Keep your words vague but full of promise; emphasize enthusiasm over raÂtionality and clear thinking. Give your new disciples ritÂuals to perform, ask them to make sacrifices on your behalf. In the absence of organized religion and grand causes, your new belief system will bring you untold power."
--Robert Greene, The 48 Laws of Power
