As a commentary on the negatives of consumerism this film achieved an impressive level of irony. I take it was intended as irony as, of course, the whole film industry is born of consumerism and requires a profligate amount of energy. If the anti-capitalist ideologists want to push their point home, theyโd be more true to their cause by putting pen to recycled paper and getting on their reconditioned bicycles to deliver it by hand rather than choosing a vehicle that more or less is the pinnacle of the very system they claim to disapprove of.