First of all, apologies to Ms. Gurinder Chadha. Big fan of Marathi cinema here. Started watching Jhimma and felt like I had seen it before. Where? It’s Bhaji On The Beach with a Marathi twist. It’s Phatphata In Paddington! There is nothing original about this film. While the intention might have been there, the execution went into hibernation. None of the characters have any depth that the talented actors can exploit. They are reduced to models plugging products. The blatant brand plugging is deplorable, especially the one for the sanitary pads and the maps app. London has ample street signage, people who speak English and an excellent transit system but the inexplicably scared widow of an investment banker behaves like she was abandoned on top of a Patagonian mountain top. What rock was she hiding under all these years? The runaway grandmother could have been such a great character exploration but it fizzles out into an insipid side role. The chirpy, bubbly, carefree young girl should have been run over by a London bus - would have saved the viewers a lot of migraines. The confused fashion designer with the wannabe Cyndi Lauper fashion sense and her passive aggressive mother are about as deep as a pizza dish. And why is the Marathi girl who married the Gujarati boy even there? The tour guide looks like he walked into the wrong movie set. Initially we thought he was a creepy stalker type person. And then there is this mysterious individula who carries around a fake sunflower throughout the film. Seems like a complete waste of time and resources. The only saving grace is the aamdaar’s wife - she is pure gold. Natural, carefree and infectiously hilarious. Jhimma is not a movie really, it’s a series of very bad ads strung together with a rope of weak emotional angles and pointless characters. Nothing seems to fit together. The direction is haphazard, the cinematography is downright boring, the wardrobe is underfunded, the art is absent, the music is all over the place and the editing is inexplicable. Suffice to say, Jhimma is like buying a fancy tin of cookies only to find expired generic brand dog biscuits inside it. Don’t waste your time and bandwidth on this film. Instead watch something original like Valu, Shwaas or Balak Palak where the makers actually used their intelligence and imagination to drive home a point.