Tony Kam

This book is phenomenal in breaking down an otherwise dense business topic of data analytics into an easy-to-follow path; each section is filled with practical insights coupled with interesting anecdotes from behind the scenes. I learned a few good lessons, even after spending a decade and a half in digital marketing working with dozens of the Fortune 1000 brands. Highly recommended for anyone involved in digital marketing, from C-levels with multi-billion budgets trying to better position their companies for sustained digital marketing successes, to day to day marketers trying to sharpen their measurement toolkits, and practical enough to provide insights for medium sized business owners trying to maximize their limited marketing budgets!