My 22-month-old daughter's screams with delight at Bing but I'm rather less enthusiastic. I really dislike the "baby talk", which seems to me to be purely aimed at demonstrating to adults that Bing is a toddler, as I don't think the absence of this would detract from the experience for little ones. For a parent of a child who is learning to speak, it's incredibly frustrating to hear Bing get words wrong as this is modelling errors. I try to avoid this show as much as possible when she has screen time.