Gripping narration. Relevant subject.
But, there was no need to present this as a OMG movie.. I mean, subject and discussions have nothing to do with God-ly related discussions. If it was done to market it with Akshay Kumar.. then, I think, as on date Pankaj Tripathi could have also pulled in similar box office collection on his own. This is Pankaj's movie and Akki is more of a side kick role. As regards photo on posters, I think, Pankaj can pull same crowd on such themed movies