Mike Giamprini
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Brilliant!
Well thought-out.
A simple, (but NOT at all "dumbed-down") exploration of positioning.
I loved this book.
A must read for any start-up trying to conquer the challenges of defining themselves in such a way that those who matter (customers and prospects) can relate to and embrace.
Well done, Ms. Dunford.
Obviously Awesome: How to Nail Product Positioning So Customers Get It, Buy It, Love It
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