The publishers are to blame for how bad this has become ; you don't go after a innocent man that was getting people excited about the game & expect anything good to come out of it (Regardless of whether or not you can fool game news organizations like IGN into acting like your personal propaganda network ; there are people that will still see what you did) & you don't send extremely bugged/glitchy review copies, if you know the reviewers are going to encounter problems in the game...