It’s difficult to say how much of the ticket sales are due to marketing and hype. I saw it tonight. There were moments I laughed, several where I cried and many more when I knew exactly what the writers were trying to say, sometimes because it was directly on the nose. I know a lot of people of all ages will benefit from seeing the movie as it has a message that those people need to hear. Many other will be like the folks I went with tonight, understanding the importance of the message but let down because of the hype.