Did you truly enjoy your day today, or just survive it? If your answer was the latter, this book is a MUST READ!!! No matter what step you're on in your entrepreneurial journey, the wisdom and tools contained in this book will give you the confidence to change anything that's not working for you. As an aspiring entrepreneur mid-build on my first business venture, I found the tools I picked up in the book to be paramount to structuring our business in ways that put our personal values in-line with our business goals. My Wife and I couldn't be more excited to live our values every single day! I'll add that the author truly shared himself, personal history, wins, defeats, and the regrouping he underwent each time he strayed from his values. It's hard to call this book self-help when it feels like you're conversing with a friend throughout the read. What the book is not is yet another flavor of the month get rich quick scheme, that theoretically could work if you just send in your dollars. What this book IS, is a tool to put your life and business in alignment by being honest with yourself about what you truly want. The tools were built by the author after decades of trial and error in the REAL world. No upsells, no punches pulled, no secrets held back.