It's really surprising that people are still shocked about data and data collecting. This documentary was really interesting. It takes a genuine and sincere look at what regret looks like and a few people attempting to scream at the masses "this does not look good". I like the fact that Tristan Harris opening makes note of the fact that a bunch of white guys create/manipulate social media, then follows with 95% white guys describing what and how they did it. Irreversible damage. What now?