Colin, you’re a smart guy I like listening to you, so answer me a question. What is the break down of demographics for your show age, race, and sex? Your sponsors, what would their ideal demographics for your show be? I’m a wm 55 probably someone your sponsors want to watch your show. You talk NBA and me and 40% of your show turn you off. The African American population in the USA is less than 18%. I’m just using your logic thinking out loud.