The nostalgia of what built up to this makes the show worth watching, but the momentum was carried purely politically.
I guess we can put this in the pile with the NFL and MBA.
The Sam Wilson is a good character, so is Bucky Barnes. None of the ones are going to stick (Carly, annoying Captain America)
Zemo is memeable which, I liked.
But the clear villain is not compelling in anyway. Understandably intentional. It leaves a cavity to hate the annoying captain America like a villain, though what he does is justified. This is just a slightly less obvious political jab. Leave everyone alone Disney.
The redeemable thing about the show is it not poorly assembled, regardless.