Elf on the Shelf is fantastic.Im confused it says in the book not to tell anyone that you have a Elf on the Shelf because. It's best kept a secret and I don't blame them I wouldn't want people. I don't know seeing me in picture's either. So Im following the secert rule and plus it's clearly what. Santa has said and I don't blame him.I would want my little helper's being best kept a secret too.