๐ Review on book/author not ๐ซ internet company. 50%-60% of these reviews are on the wrong Purple Cow. Reviewers seem to be reviewing an ๐ฎ๐ internet service or takeaway, HOWEVER this is a review on a book about marketing not ๐ซ Purple Cow internet or food.
I appreciated the marketing perceptive, wish we studied Seth Godins books ๐ at university in my marketing degree. He has a great way of explaining, particularly loved his The Dip book.