The game is fun, in itself. The player base, on the overall, is trash. Toxic, caustic, people who seem focused on being coarse, rude, and offensive at the expense of others for no reason than to simply do it.
I think if people would focus on the fun the game offers, get away from hostile antics, while trying not to "troll" people, they would have a different kind of fun.
If you play, turn off the chats, using only local and PMs as well as guild. Trade chats are pure bile as are most zone chats