Unfrosted…UNFUNNY!!! Beware the trailer is a big set up for a BIG LET DOWN! (I guess I’ve been Undone, by Unfrosted’s Unfunny nostalgic romp).
Now hear me out. I live in Seinfeld’s hometown of Massapequa, NY. I’ve walked by portraits of him, Steve Gutenberg and all the brothers Baldwin adorning the HS Wall of Fame. I’m even a huge Seinfeld series fan, watched it when it first ran and still do on demand. But this is a train wreck on so many fronts. There was so much hope of what this could have been. I’m part of Jerry’s generation, actually worked on Madison Avenue, starting out in Account Services and worked my way up to VP/Brand Strategy, handling CPG accounts like Kellogg’s, even taught Branding at the college level for a number of years. Even my home office shelves are lined with brand bobble heads. I was so tuned up for this and so turned off upon watching it. My wife and I made it to 50 minutes when I couldn’t take it anymore. Bad, lame, sophomoric jokes. Trying to hard to be part Mel Brooks, part Mad Men, part Founder, part vaudeville and the “Borsch-belt” — all at the same time — and missing each note — it will leave you wondering how this ever got off paper and onto the screen besides having Seinfeld’s name attached to it and hand in it. Having also spent over a decade in television program development I know the game too well and this a sad, sorry blunder of the worst order. It’s a great concept, someone should redo it and get it right. Think “Founder”, “Tetris”, “Air”, “Ford v. Ferrari”, etc. — this iteration? Don’t waste your time! But do go out and buy a pop tart it’s a much better trip down memory lane. This is just memory lame.