Neha Modi

Raghavendra Hunasgi is the Chief Marketing Officer of Evolutyz Corp and a global Marketing and Branding expert. This book is the result of his vast experience in the marketing field which is extremely dynamic and one needs to learn, unlearn and relearn to stay relevant. . Talking about marketing, it is a very experimental field. One cannot play by rules here and the tactics need to be changed as per the need of the hour. What works today might not work tomorrow. The dynamics of the game keep changing and so should a marketers tactics. . In the book, the author talks about 15 tried and tested techniques which can change the entire marketing game plan of an organization. The techniques are well-supported with examples to corroborate and make the readers understand them. The book is logically structured and very relevant to the current times. Also the highlight were the questions posed after the end of each chapter. . I liked understanding how customer psychology works and how the marketing plans can be built around that. I recommend this book for the start-ups and also those who own small businesses to up their marketing game and create a niche for themselves.