I love this show! Its has a lovely sense of hidden meaning, metaphor, and attachment to mythology [of course]. For all those 'confused' about it, I guess I'm confused about what is confusing you. It all seems quite clear to me. Old Gods like Odin and Vulcan vs new Gods like the Internet and Social Media are going to war... and this guy, Shadow Moon, is somehow mixed up in it all [clearly leading up to some hidden aspect of his identity]. What is not to get????