Richard Everson

This book delivers on its promise. Serina bundles her own unique brand of optimism, empowerment, and candor with chapter after chapter of excellent advice on how to start a business. She delivers this advice in the best way - she shares insights from her broad network of expert advisers and gives you both sides of every argument. She shares the rationale for the decisions she has made on her startup journey, describes her successes and failures, and provides so many relatable anecdotes and case studies that you know she has walked the talk and shared the path with many other successful entrepreneurs. If you are thinking about starting a business, are in the start-up phase right now, or running an established business, there is plenty in 'The Joyful Startup Guide' to provide you with fresh insights, inspiration, and plenty of smiles.