I love this book so much, it's as applicable for a service based business as it is to a SAAS company. Donna explains why onboarding matters and how to incorporate it into everything you do, even when you are selling to ensure that your customers have a great experience. If your team struggles with onboarding, or if you're in growth mode and need a better process, this book is the how to guide you need. I should also add that I did an Author Q&A with Donna after reading this book in a business book club and the value she provided and specific examples and visuals she shared were outstanding.