Curt Matlin

Unblinking interviews with the people who created and led major social media sites. Including the guy who created the Like Button. They tell us in graphic terms how they crafted social media to increase engagement, usage and addiction; and monetized the sites to maximize profit. These creators and executives describe how the sites use psychological tricks to feed is what we think we want to see, in order to entrance us further and make more money. They also expose the dark side: how artificial intelligence embedded in the site algorithms can spread and enhance misinformation to embolden hate groups and polarize of the population. And they make suggestions as to what to do about it.