I like the book, I’m actually a small business owner and I sell Wreaths in North Hampshire. I started a new Shopify store and came across Div’s article on how to start it off. This checklist has actually helped me a lot on how to start and how to proceed ahead. This book is NOT for advanced, it’s just for anyone who is starting up a new DTC business or a Shopify store (just like me) and it has been a really good experience. I got it for $9.99 and it was worth it for the value that the book has provided. Div, is a great guy nevertheless - I will hire him for multiple projects. I wish him all the best.