The film is setup in Kanpur. It seems this small city in UP along with its big brother Lucknow has become a favourite spot to depict middle class families and their problems. Kartik Aryan is an IIT passout who is happily employed as PWD engineer. He marries a girl of his parent’s choice, Bhumi Pednekar, who is smart, confident and a dutiful wife. After three years of marital bliss Kartik is struck with midlife crisis in the form of Delhi girl Ananya Panday for whom he develops mushy feelings. And there begins the story. Kartik casts a web of lies to impress Ananya and keep Bhumi out of the frame but as luck would have it, she catches him red-handed. A series of other characters add to the drama and confusion which finally makes the guilty realise his mistake.