The show feels like a storm in a teacup. They keep referencing how is America going to handle the Morning Show crisis. Believe me, no one cares. The biggest problem, however, is that I don’t care about the characters. They are uninspiring, shallow and petty. The writing just goes through the motions. On episode 6 someone mentions that remote shows are a good way to get promoted. Five minutes later someone gets promoted. Give me a break. This is AppleTV flagship show? The Crown on Netflix is at an entirely different level.