As one who has never heard of The Weeknd (but a huge fan of Barry Keoghan - my main reason for watching this movie), I found the film not so easy or pleasant to watch, however, I could see from the trailers that it wasnt your usual type of movie though. Some of the camerawork was clunky and unpleasant, and the storyline wasn't apparent until much later in the film. My comment is that this'll either be some kinda cult movie, or forgotten in six months.