I do not understand the hype, it's not that great a show. The male lead often throws tantrums, is rude to workers and waiters, and is mostly downright unpleasant to his own girlfriend. Cooking sometimes doesn't really matter in such a case, and there's also not much depth portrayed in the relationship either. Certainly a step in the right direction, in a society where men can be MUCH worse, the bare minimum seems to impress many. But really, there's much farther the show could have gone. Let's not take what the bare minimum in a relationship should be and romanticize it.