Some of the dramatisation was in my view a bit cheesy, and unnecessary. The message however is that the social media model created is a monster. Sadly I imagine an unstoppable one. At the start of the social media revolution I felt very hopeful and positive that it would be a good force for humanity. The reality is very much the opposite. It amplifies all voices, including those who have terrible messages to spread. It really is a pivotal moment and a wake up call. Free is never truly free.