Pierre Conreaux

👉 What can be done to reduce emissions rapidly, based on a realistic view of how individuals, businesses, and politics work? This is the question that guides Eric Lonergan and Corinne Sawers in their book Super Charge Me: Net Zero Faster They claim that we already have the technology and the financial resources to transform our economies. But we don't... At least not fast enough! 👉Why? Because we are human, too human. Yes, there are lobbies that may have a vested interest in making the transition happen slowly, or even preventing it from happening. However, the authors insist on another dimension that prevents the transition: climate change is a "wicked problem". "Firstly, humans are hardwired to prioritize the immediate over the future. [...] Secondly, we often pay more attention to the plight of one person than that of large numbers of people. [...] CNN devoted more coverage to the story of baby Jessica stuck down a well, than the humanitarian crisis in Rwanda. [...] To make matters worse, prevention is much less motivating than a disaster that has already happened." 👉 What can we do? To get people, company, and politics more motivated we need a way to show quick results and make the progress trackable. They introduce the concept of EPICS - Extreme Positive Incentives for Change. EPICS combines two ideas: - positive incentives are more effective than negative ones. - extreme incentives can trigger rapid changes in behavior. Example of an EPICS: Norway has had astonishing success in electrifying the auto market. Norway has used an EPIC – the 50% rule, where tolls and parking charges are 50% lower for EVs. But perhaps most importantly they used tax exemptions to ensure the list price of electric cars is below that of the fossil fuel alternative. Unsurprisingly, EV sales reached 90% of the total by the end of last year. 👉 My opinion ⭐️⭐️⭐️⭐️⭐️ This book can be read in an afternoon, and it has clearly been written to be highly accessible. For topics, you would like to go further on, don't worry the technical details are sourced. It is rare to find a quick read which has insights for the novice and knowledgeable alike. Highly recommended.

This book is evil: "Trust Me, I'm Lying" by Ryan Holiday I knew the kind Ryan Holiday from "The Daily Stoic" but I didn't know the twisted devil twin from "Trust Me, I'm Lying". The subtitle of the book is "confessions of a media manipulator", and, trust me, the author needed a confession; fake news, media manipulation, totally made-up story, using dark joke on abortion to give visibility to a client,... Is the book any good? Hell, yes. Ryan Holiday was already a very good writer (this is his first book) and shares many of his insightful experiences The subject describes in detail how the media system is designed to trick and cajole you in order to steal every second of your attention. The book is divided into two parties: 1/ Feeding the monster: how the dark art of media manipulation works 2/ The monster attacks: the consequences of the dark art The scariest part of this book is that you feel that the worst is yet to come... Out of five stars, I give this ⭐️⭐️⭐️⭐️ Excellent information, excellent writing, but some parts are redundant.