I'm not a south audience..but still I feel much more than a regular movie..it's Vijay and rashmika who holds the movie so tightly...and direction by Bharat kamma is upto the mark...the anger will make youre watching Arjun Reddy and romance will make you feel you are watching Geetha govindam...but one minor flaw is that movie is too long.... otherwise this movie is a must watch for everyone!!!