Search Engine Land

If your SEO team feels busy but growth isn't moving, the issue may not be effort. It may be the work itself. Keyword research, on-page optimization, and content production still have a place. But the bigger gains are increasingly coming from brand/entity building, proprietary insight, distribution, and AI visibility. This article explains what changed + where teams should focus next 👇

Google is rolling out Search profiles in Discover for US publishers. These enhanced publisher landing pages let users follow a source and see its latest articles, videos, and social posts in one place. For publishers, it's another way to build visibility inside Google as Search and Discover continue to evolve. Get the details here 👇

Bots now make up the majority of webpage requests worldwide for the first time, according to Cloudflare CEO Matthew Prince. Cloudflare data shows automated traffic accounts for 57.3% of HTTP requests to HTML content, compared with 42.7% for humans. For publishers, retailers and brands, the bigger question is what happens when traffic rises but human engagement doesn't. See what this means for search and publishers here ⬇️

Google added new guidance on how SEOs should evaluate third-party SEO tools, services and advice. The key reminder: Google doesn't endorse third-party tools, and those tools don't have access to Google's internal ranking data. See what changed here 👇

What do you think "demonstrating experience" actually looks like on a page? 🤔 (in practice, not in theory!)

Organic impressions can tell you a lot more than how often your site appears in search. They can help you understand whether your content is visible, aligned with search intent, earning clicks, or getting caught in zero-click SERPs. This guide breaks down what organic search impressions are, where to find the data in Google Search Console, and how to use it to improve your SEO strategy ✔️

AI platforms don't choose sources at random. In every industry, they tend to rely on a small group of trusted sites again and again. We call this the citation core. If you know which sites AI trusts in your niche, you can focus your outreach where it's most likely to influence visibility. Learn how the citation core method works 👇