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0:19

McLaren has apparently decided painting Formula 1 cars papaya was no longer enough. Now it has an entire Boeing 787 Dreamliner. Etihad has unveiled a McLaren Racing-liveried Dreamliner in Abu Dhabi, marking the first time an F1 team’s branding has appeared across a wide-body passenger aircraft. The jet wears McLaren’s unmistakable papaya orange, a dark mask around the cockpit and Etihad’s signature tail, effectively turning a long-haul airliner into the biggest piece of McLaren merchandise ever made. And because simply pulling the covers off a plane would have been far too ordinary, the reveal itself set a Guinness World Record for the largest single-piece kabuki curtain drop. Its first passenger flight heads to Madrid, before the aircraft begins roaming Etihad’s network to destinations including Milan, Dublin, Bangkok, Bali and Delhi. Zak Brown even joked that he now gets to ask rival F1 teams one rather difficult question: “Where is your plane?” Fair point. Ferrari has the road

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1:06

The 500 km/h barrier has finally fallen, and it wasn’t a Bugatti, Koenigsegg or gasoline-powered V16 that did it. BYD’s Yangwang U9 Xtreme just hit a staggering 503.17 km/h, or 312.7 mph, on a closed section of highway in Abu Dhabi, becoming the first production car officially recognized for exceeding 500 km/h in a single-direction run. Behind the wheel was German racer Marc Basseng, who had already taken the electric hypercar to 496.22 km/h in Germany last year. This time, engineers tweaked everything from the rear-wing angle and suspension software to tire pressures, then unleashed more than 3,000 PS from four electric motors. At full speed, the U9 Xtreme is covering almost 140 metres every second. Blink for a little too long and it has travelled farther than a football field. The wildest part? This is not merely a one-off science experiment. Yangwang says 30 examples are destined for production. The electric-car conversation has officially moved on from range anxiety to whether

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0:41

Lewis Hamilton has driven some of the fastest Ferraris ever built, but this dusty old F40 may mean more to him than any of them. The seven-time F1 champion tracked down an extraordinarily original Ferrari F40 that had reportedly covered just 69 km before spending more than three decades sitting untouched in a garage. Rather than leave his childhood dream covered in dust as a museum piece, Hamilton sent it home to Maranello, where Ferrari’s engineers spent weeks carefully bringing it back to life. And then came the almost-too-perfect coincidence. During the restoration, Ferrari discovered that the original engine was stamped with the number 44, the same number Hamilton has carried throughout his Formula 1 career. Hamilton has called the F40 his dream car for as long as he can remember, and even made sure one was waiting for him when he arrived at Maranello for his first day as a Ferrari driver. From forgotten garage queen to a screaming twin-turbo Ferrari back on the road, this migh

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0:53

Shaquille O’Neal sat down at a charity auction intending to do a little harmless billionaire mischief: keep bidding on a Rolex to push the price higher. Then his strategy worked a little too well. With son Shareef sitting beside him, Shaq opened the bidding around $15,000 and kept nudging it upward until he encouraged Shareef to raise his hand at $21,000. The auctioneer promptly closed the lot. Congratulations, Dad. You just bought your son a Rolex. Even Samuel L. Jackson, who was helping work the room, joined the fun, reminding Shareef that his father could certainly afford it. Shaq summed up the situation rather perfectly afterward: he had been trying to raise the auction price and ended up buying his son the watch instead. Most dads tell their kids not to touch anything expensive. Shaq accidentally spends $21,000 because his son raised his hand. And judging by Shareef’s reaction, this may be the rare auction mistake nobody wanted refunded. #ShaquilleONeal #ShareefONeal #Rol

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0:27

Most Ferrari F40s are red, revered and treated like rolling museum pieces. This one turned up at Barrett-Jackson in Nardo Gray, with racing history, up to nearly 1,000 hp depending on setup, and absolutely no reserve. Then the bidding started. By the time the hammer fell at Scottsdale, this 1989 F40 had reached $2.75 million, making it the biggest sale of the entire 2023 Barrett-Jackson auction. It had been delivered new in the Netherlands, later converted for competition, raced in the Ferrari/Porsche Challenge and received upgrades linked to Michelotto before being restored in Maranello. In other words, this was less pristine collector darling and more F40 with a résumé. And somehow that only made bidders want it more. Because apparently when a Ferrari F40 arrives with race scars, absurd power and a color Enzo never signed off on, the correct response is not caution. It is another bid. #FerrariF40 #BarrettJackson #Ferrari #CarAuction #Supercar

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0:32

Imagine having the sheer audacity to let someone take a literal marker to your $80,000 red crocodile Hermès Birkin. But then again, when that someone is Kim Kardashian, maybe you aren’t crazy—you’re just playing 4D chess. ♟️ While casually out in Shanghai for a Nike x SKIMS event, a fan handed over what most mortals consider a holy grail fashion piece and asked her to scribble right in the middle of it. Even Kim had to pause. She literally called the request “blasphemous” and “illegal” before finally caving and blessing the precious leather with a gold pen. 💅✨ Let’s be real, this officially goes down as the most expensive autograph given by the billionaire. While the rest of us are out here guarding our canvas totes from the rain, this guy casually risked an asset worth a luxury sports car. Did he just commit a high-fashion felony, or did he just double the resale value of that croc bag? Either way, the unbothered flex of it all is almost offensive. You kind of have to respect the hu

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0:23

Most people decorate a penthouse with paintings. Australian entrepreneur Adrian Portelli decided his AU$39 million apartment needed an AU$3 million McLaren hanging 57 floors above Melbourne instead. Portelli, better known as the “Lambo Guy” from The Block and the man behind LMCT+, had his ultra-rare McLaren Senna GTR strapped to a crane and hoisted more than 200 metres into the sky before installing it inside his two-storey penthouse as a piece of art. To be fair, there is a certain billionaire logic involved. The 814-hp Senna GTR is track-only, one of just 75 built and cannot legally be driven on public roads. So rather than leave it sitting in storage, Portelli turned it into possibly the loudest-looking living-room ornament in Australia. Most of us struggle to get a sofa into an apartment lift. Portelli simply removed the lift from the equation and called in a crane. And yes, if he ever wants to drive it again, the moving-out process should be spectacular. 📸 Owned by @adrian_po

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0:15

When your car costs more than €1 million, apparently driving it to dinner is a little too ordinary. In Mallorca, Brabus had its new BODO Cabriolet strapped into a lifting frame and craned aboard the 361-foot Emerald Sakara for an evening with the Dörr Group. Because nothing says discreet arrival quite like suspending a 1,000-hp V12 grand tourer over the side of a luxury yacht. The car itself is deeply personal. Brabus boss Constantin Buschmann created the BODO as a tribute to his late father and company founder, Bodo Buschmann, fulfilling an idea the pair had discussed nearly two decades ago. Underneath is Aston Martin Vanquish architecture, but Brabus gives it a full carbon-fiber body, 1,000 hp, a 224-mph top speed and a starting price of €1.077 million before taxes and personalization. Only 77 Cabriolets will be built. Most owners worry about finding safe parking for a seven-figure car. In Brabus world, apparently you just bring the parking spot with you and make sure it floats.

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0:12

How do billionaires work on their backhand? Apparently by turning a private jet into the world’s most expensive tennis net. With a Gulfstream-sized obstacle parked behind him, this is less “quick warm-up” and more “country club, but make it aviation.” Most of us book a court, find a practice wall and hope nobody is watching. Billionaire tennis apparently involves a racquet, a few balls and several dozen million dollars’ worth of aircraft casually sitting in the background. Does it improve the backhand? Probably not. Does it make your local tennis club suddenly feel painfully ordinary? Absolutely. Because when you have private-jet money, even warming up for the US Open needs better scenery. #BillionaireLifestyle #PrivateJet #TennisLife #LuxuryLifestyle #USOpen

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0:35

Starting a normal car takes one button. Starting a Bugatti Tourbillon apparently requires a small ceremony and the confidence of someone who has casually spent over $4 million before options. In this driver’s-eye view, the start button does not simply wake the car. It pops out first, as if the Tourbillon needs a moment to remind everyone that it is not some ordinary supermarket runabout. Then the driver pulls it, and Bugatti’s monstrous V16 comes alive with the kind of roar that makes hybrid technology sound suspiciously glamorous. The Tourbillon starts at €3.8 million, is limited to 250 units, and packs 1,800 hp from a naturally aspirated V16 and three electric motors. Subtle? Not even slightly. But when your dashboard looks like a Swiss watch and your start-up sequence has more drama than most movie trailers, subtlety was clearly never invited. 📸 @omerta_vip #BugattiTourbillon #Bugatti #Hypercar #V16 #LuxuryCars

Instagram2 mths
0:17

If your Bugatti Chiron is feeling lonely in the garage, good news: you can now buy it a television. Meet the C SEED Bugatti N1, a 137-inch 4K MicroLED monster inspired by Bugatti’s latest hypercar. At the push of a button, what looks like an impossibly expensive sideboard comes alive, unfolds five enormous display panels and transforms into a home cinema in just 45 seconds. It can even rotate 180 degrees, because apparently turning your sofa toward the television is terribly pedestrian. Carbon fiber, Tourbillon-inspired detailing and hidden speakers complete the billionaire-spec package. Bugatti has not announced an official price, but estimates have floated around the $500,000 mark. That is roughly Ferrari money for something whose most demanding journey will be from Netflix to YouTube. Completely unnecessary? Obviously. But if your mansion has a third living room and your garage already contains a Bugatti, “necessary” probably stopped being relevant several tax brackets ago. #

Instagram2 mths
1:00

Buying Apple stock early made Herbert Wertheim extraordinarily rich. Decades later, some of that fortune has come full circle in the most extravagant way possible: the 87-year-old billionaire just spent $40 million on a Ferrari designed with Apple’s former design chief, Jony Ive. Wertheim paid the staggering sum for “Chassis 0” of the Ferrari Luce, the Prancing Horse’s first electric car. A regular Luce is expected to cost around $640,000, meaning he paid roughly 60 times as much for the privilege of owning the very first one. Then again, Wertheim is no stranger to expensive Ferraris. The Florida billionaire, who built his fortune through ophthalmic technology, patents and extremely well-timed investments in companies including Apple and Microsoft, paid $26 million for a Daytona SP3 just last year. That Ferrari came with a glorious V12. This time he spent $14 million more and got precisely zero cylinders. Still, the entire $40 million went to charity, so perhaps this is less billio

Instagram2 mths
0:41

Most billionaires park their Rolls-Royce in an underground garage. One Chinese billionaire decided 44 floors was more appropriate. His roughly $350,000 Rolls-Royce Ghost was strapped inside a custom-built iron cage, attached to three heavy-duty cables and craned hundreds of feet into the air before workers carefully pulled the 2.7-ton luxury sedan onto the terrace of his penthouse in Fujian, China. At that point, the Ghost stopped being transportation and became perhaps the world’s most excessive piece of interior decoration. The best part? Getting it back down would require reversing the entire operation. Then again, if you can afford to crane a Rolls-Royce into your penthouse simply because you want to look at it over breakfast, buying another one for the road probably isn’t the problem. Some people collect art. Billionaires apparently collect parking spaces with views. 📸kurdistan.millionare.cars #RollsRoyce #RollsRoyceGhost #BillionaireLifestyle #LuxuryCars #OnlyForBillionaire

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0:15

What does roughly $700,000 look like when it comes out of a watch box? Apparently, a tiny mechanical solar system strapped to your wrist. The Jacob & Co. Astronomia Revolution White Gold is what happens when telling the time becomes almost an afterthought. Inside its enormous sapphire-covered case, the entire mechanism performs a full rotation every 60 seconds while a flying tourbillon spins away above a bed of 18 mirror-polished rose-gold hexagons inspired by the James Webb Space Telescope. The white-gold version is limited to just six pieces, meaning you are considerably more likely to spot a Lamborghini at the traffic lights than see another one of these across the dinner table. At around $700,000, it costs more than many supercars, is dramatically less useful for getting anywhere, and yet somehow makes checking whether you’re late feel like a private NASA mission. Excessive? Completely. But subtlety was never really the point of a Jacob & Co. 📸 The Trillionaire Life #Jacob

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