Nielsen Holdings

Halfway through Cannes Lions and the conversations just keep getting better. Nielsen is at Hotel Martinez all week. Creator sessions, sports fandom, media measurement and more. Still want in? Link in bio.

@cannes_lions we’re here. ☀️ Sunshine, new connections, and @fifaworldcup excitement. The Nielsen Hub at Hotel Martinez is already buzzing. 👀 Today, we’re diving into the future of audience attention with @axios, hosting a FIFA World Cup 2026™ Watch Party, and connecting with marketers, media leaders, and industry partners from around the world. The conversations are flowing, the energy is high, and we’re only getting started. If you don’t catch us today, don’t worry. We have plenty more events, conversations, and watch parties on deck throughout the week. ➡️ RSVP for upcoming events at the link in bio. #CannesLions #Cannes2026 #MediaIntelligence #FIFAWorldCup2026 #TheGameBehindTheGame

Do you know where your audience is? We do. Your audiences are paying attention. They’re more influential and more commercially powerful than most brands realize. The data proves it. Swipe through for a preview of what we’ll be bringing to the Croisette in just a few days. Want to go deeper? Head to our Cannes Lions Hub to explore reports, browse our events, and book a meeting with our team at Cannes. Link in bio to flip through the events we’re hosting at Cannes, including: 🎙️ The New Attention Playbook – June 22 with @axios , @lauramrutledge, ESPN Host & Monday Night Football Reporter, @bmarshall, Co-Founder of I AM ATHLETE, @theritaferro, President of Global Advertising at @disney and Nielsen CEO Karthik Rao. 🏆 Turning Passion into Performance: How Brands Connect with the Powerful Fandoms Driving Live Audiences – June 23 with Michael Falco, Executive Vice President, Revenue Management & Strategy at @fox, and our very own Head of Sports Seth Ladetsky. ⚡ The Power Play: Women’s S

Behind every great tournament is the force that drives it all: the fans. For soccer fans, fandom isn’t a pastime. It’s identity: where they're from, what they believe, their pride. 76% say they’re more likely to connect with a fandom that reflects who they are. That shapes how they buy, too. 68% are more likely to purchase when a brand partners with the creators and organizations tied to their fandom. As the tournament arrives on home soil, that’s the real opportunity for brands. Our latest report, The Fans Behind the Game takes a closer look at the crowds behind the action, uncovering the audiences and behaviors driving modern soccer fandom. ⚽ Discover the fans behind the fandom. Link in bio. #FIFAWorldCup2026 #TheGameBehindTheGame #MediaIntelligence

A pager on the table. A corded phone in the kitchen. One TV the whole family crowded around. 📺 That was the @fifaworldcup in 1994 – the last time it came to North America. No pausing. No rewinding. No scrolling. Just one way to watch. 32 years later? Fandom lives everywhere: across screens, platforms and communities. The #FIFA World Cup 2026™️ kicks off today and we’re diving into the game behind the game where the media, fan experience and audiences have evolved. The game has changed. The passion has grown. ⚽ Explore the audiences shaping the future of the game in our new report, The Fans Behind the Game. Click the link in our bio. #FIFAWorldCup2026 #TheGameBehindTheGame #MediaIntelligence

Nielsen is proud to announce the launch of our new flagship podcast, The Round Out: Sports from a Media and Audience Perspective. As the official media intelligence supplier, Nielsen leverages its unparalleled expertise to explore the most significant evolution of sports fandom in a generation. For our premiere episode, we are honored to welcome our inaugural guest, Mike Mulvihill, @foxsports President of Insights and Analytics, who joins us to provide actionable data and strategic insights for brands and marketers seeking to navigate the future of sports media. A pre-eminent authority in the field, Mulvihill has played a pivotal role in shaping the modern sports broadcasting landscape. He joins the hosts to share his unique strategic vision for the landmark cultural event, which he famously characterizes as a “second NFL regular season.” With over 136 million soccer fans now across North America, the 2026 World Cup is poised to be a global phenomenon, expected to attract over 5 bill

Do you get déjà vu? 👀🏀 Because we do. The last time the @nyknicks faced the @spurs in the @nba Finals was 1999, with 16M+ fans glued to the screen for either a miracle or a win. Back when Star Wars: Episode I was in theaters, we were first introduced to Tony Soprano, Livin’ La Vida Loca was topping the charts, and everyone was trading Y2K theories over AIM, preparing for their PC’s to destruct mid-message. Today, the Knicks and the Spurs both rank in the league’s top 10 most watched teams this season. Fans who once followed the finals through live television and the morning paper are now experiencing every moment across streaming, social media, mobile devices, and second screens. A lot has changed, but the love for the game remains the same. 🧡💙🖤 Show us your game setup below: bar, couch, or maybe back to a tube TV like it’s 1999? #NBAFinals #NewYorkKnicks #SanAntonioSpurs #MediaIntelligence

A hockey romance became a cultural phenomenon. 🏒 Heated Rivalry, a queer love story set in professional hockey, steadily became one of the biggest streaming hits of early 2026. The effect on the NHL was immediate: ⬆️ TikTok followers up 83% ⬆️ Season viewership up 25% overall, 28% for women 18+ ⬆️ Playoff’s first round viewership up 77% Hockey isn’t just having a moment. It’s having a movement – one that reminds us representation drives real impact. Happy Pride. 🏳️‍🌈 Read more in our latest Tops of Sports report. Link in bio. #TopsOfSports #NielsenInsights #HeatedRivalry #MediaIntelligence #PrideMonth

A rookie phenom, a four-time IndyCar champion, and a wave of young international golfers. They’re all driving measurable shifts in sports viewership. 🏀 NBA regular season audience up 27%, carrying huge momentum straight into the Finals 🏎️ Viewers of IndyCar’s first five races of 2026 are up 44% vs. last year ⛳ PGA Tour audience up 21% The way audiences find and follow sports is changing. Our latest Tops of Sports report breaks down what’s behind it all. Link in bio 👆 #NielsenOne #MediaIntelligence #AudienceMeasurement

The Cannes Lions countdown is on. 🕐 In three weeks, the biggest names in media and marketing will be on the Croisette and we’ll be right there with you. Our Cannes Lions Hub is now live. Built for the people who come to Cannes to do more than just show up. 📅 The events we’re hosting and attending 📊 Latest data fueling this year’s biggest industry conversations 🤝 A direct way to book a meeting with our team Tag your Cannes crew and start planning your week now. Hub link in bio. #NielsenOne #CannesLions2026 #CannesLions #MediaIntelligence

The FIFA World Cup is more than a tournament. For millions of fans, it's a childhood memory. A piece of who they are⚽ Nearly 1 in 4 Asian Americans say the World Cup was part of growing up — compared to 1 in 6 of the total U.S. population. With 2026 on home turf, they've got plenty to cheer for. The brands that show up with real cultural understanding will break through. Our data can help you discover The Game Behind The Game. Link in bio 👉 #FIFAWorldCup2026 #TheGameBehindTheGame #AANHPIHeritageMonth #MediaIntelligence

Olivia is seriously everywhere right now, and her latest move? A limited-edition FC Barcelona jersey. ⚽🎵 It’s another example of how music and sports culture continue to collide in a big way. As a proud Filipina-American artist, Olivia’s presence in the sports conversation mirrors the deep connection many AANHPI audiences have with soccer. 📊 37% of U.S. Native Hawaiians & Pacific Islanders express interest in soccer, ahead of the 28% national average. The FIFA World Cup™ audience is only going to grow 👀 Read more at the link in bio 👆 #AANHPIHeritageMonth #FCBarcelona #OliviaRodrigo #MediaIntelligence #DiverseIntelligence

AANHPI audiences have always shaped culture. Now the numbers prove it. 👏 @bingchen CEO & Co-Founder of @goldhouseco returns to share what’s next for AANHPI audiences and the data behind their growing influence on media and culture. 69% of AANHPI TV engagement happens in the ad-supported ecosystem. That’s not a footnote. That’s a signal. Our AANHPI Diverse Intelligence Series report breaks down what it means for brands, platforms, and the future of AANHPI audiences. We’re proud to partner with someone who’s been championing AANHPI voices long before it was a headline. 🔗 Link in bio to explore the full report. #AANHPI #GoldHouse #AsianAmerican #MediaIntelligence #DiverseIntelligence

BTS is back on US stages for the first time in four years. But the comeback started before the tour did. ‘BTS: The Return’ pulled 47 million minutes on Netflix in one week. 73% of viewers were non-Asian. Nearly 60% were Gen X and Millennials. This fandom crosses every demographic there is. They never left. Brands, this is your signal. Our 2026 AANHPI Diverse Intelligence Series has the full picture. Link in bio. 📊 In collaboration with @goldhouseco

Real talk: you aren’t just watching the game anymore. ⚽📱 You’re texting the group chat, scrolling socials, ordering food, checking stats, reading live updates, all while the match is still on. And Millennials are leading the charge, with 86% using a second screen while watching sports. For brands heading into FIFA World Cup 2026, that means the opportunity extends far beyond the TV screen. 👀 Want the full data? 🔗 Link in bio.

Shohei Ohtani doesn’t just play baseball. He grows it. ⚾ AANHPI viewership of the 2024 World Series rose 146% year over year. The 2026 World Baseball Classic drew more than triple the viewers of 2017. That’s the Fandom Effect. And it’s backed by data. 🔗 Link in bio to explore the 2026 AANHPI Diverse Intelligence Series. In collaboration with @goldhouseco Happy Shohei Ohtani Day! #MediaIntelligence #MediaInsights #AANHPIHeritageMonth #DiverseIntelligence #ShoheiOhtaniDay

The WNBA isn’t just a trend. It’s taking over. 📈🏀 Total viewership for the WNBA Draft went up 19% YoY. The 2025 WNBA season shattered records with 220 million hours consumed. The most it’s ever had. And the fanbase? It’s grown 31% in two years. That’s a big deal. The numbers don’t lie. Women’s sports are creating momentum that brands cannot afford to miss. Swipe to see what the data reveals. #NielsenInsights #MediaIntelligence #Measurement #WNBA #WomensSports