Welcome to prom in the NIL era. Young superstars are remaking the high school rite of passage into a cultural phenomenon all their own, part victory lap and part personal branding opportunity.
Elite football programs now expect recruits to graduate from high school in December of their senior year so they can be on campus in January to learn playbooks and train with teammates.
That means that while high school classmates are finishing up their last semester, these athletes are collecting Name, Image and Likeness, or NIL, checks.
It’s no small amount. Opendorse, the NIL marketplace and tech company, projects that freshman athletes across all sports will rake in $780 million in the next school year.
“There’s like this—I don’t want to say competition—but everyone’s thinking about how big they can go and how flashy they can be,” said Justin Giangrande, a sports agent based in Fort Lauderdale, Fla.
Read more at the link in our bio.
*Note: Costs are based on estimates by pl

Instagram
·5h