Gagan Ghotra
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Gagan Ghotra
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X (Twitter)
gaganghotra.com
getting ready ✈️🛫
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1h
When Perplexity start writing Python in chain of thought you know you are in the safe hands 😊
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2h
You can use Grok 4.1 Thinking + DeepSearch and data mine X "all the posts/replies from me gaganghtora_ which are about Enterprise SEO"
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4h
Franklin knows AI visibility tracking tools are OverPriced #seo
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5h
0:05
POV you are an advertiser in 2025 and paying Google to show your ads in results at max visibility (preferably at top of search results) meanwhile Google be taking your money and showing your ads at bottom of AI Mode answers 🙁 paying for top position getting the bottom - RIP 🙂
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7h
hallucinations will be grounded in hallucinations 🙄 Gemini be grounded in search index Meanwhile search index is getting spammed with AI generated hallucinations Future Gemini will generate content that has hallucinations but those hallucinations will be grounded in
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8h
Everyday I log into Search Console and GA4 then skim through all the properties just to end up realising that Google is rolling out some big update but isn't telling us officially.
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9h
Cool that ABC Australia added this header label about upcoming Homepage change and linked it to a page which explains what the change is going to be.
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9h
If your International SEO setup exceeds like 5ish or more countries - you "don't need to do SEO" rather you "need to manage it" more as part of overall marketing strategy to feed all those branding signals to Google properly. That automatically going to help with rankings/visibility over time.
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9h
If your starting at X monthly retainer with an SEO agency and they can't tell you what is their strategy/plan to get that X down to like 0.5X in 8 months - something is wrong! there is a limit to technical there is a limit to strategy there is a limit to analytics -> unless its not for adhoc things like buying links or more content or something specific. ideally your monthly SEO investment should go down over time and not up!
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10h
If your starting at X monthly retainer with an SEO agency and they can't tell you what is there strategy/plan to get that X down to like 0.5X in 8 months - something is wrong! There is a limit to technical - there is a limit to strategy - there is a limit to analytics - unless
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10h
0:03
you should ask your ChatGPT bestie to give a ChatGPT Wrapped of conversations that you had with it throughout the year 🙂
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11h
0:03
We went from slow web to speeding it up and now with GPTs we are happy to wait for a minute or two - going back to slow digital interactions! almost like the good old dial up 🙂
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12h
Google 🥴
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14h
the best productivity tip is - no alcohol don't drink 🙂
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16h
"List all the podcasts that Gagan Ghotra has been on" Gemini found them all👌
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1d
Happy vibe coding Sunday - keep building don't let those GPUs and TPUs to cool down 🙂
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1d
0:03
being in 20s and having GPTs at hand 24/7 is literally just winning a once in generation lottery 😇
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1d
Pinterest 🙄
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1d
🆕 recap of all the AI related stuff that Google announced in November blog.google/technology/ai/…
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1d
0:03
🦘🐨✊
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1d
AI visibility tracking 🙂
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1d
My YouTube recap - tech savvy and self-improver 😇🤠
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1d
Reddit doesn't feel like Reddit anymore! Thank you to all the marketers and SEOs for ruining it 😏🙂
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1d
🆕 amazing breakdown of OpenAl "Code Red" via All in Podcast youtu.be/Uxi6LVKanuY?si…
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1d
🐕 AI generated podcasts are doing better numbers than avg corporate podcasts.
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1d
🆕 Google vs DOJ - Judge Mehta finalizes remedies in Google antitrust case 👀 cnbc.com/2025/12/05/jud…
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2d
AI Mode (Gemini 3 Pro Thinking) for "Should I hire Clear Tax Accountants (Melbourne) to do taxes of my business" interesting answer 👀
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2d
Happy vibe coding Saturday 🇸🇬🇸🇬 Keep building - don't let GPUs and TPUs cool down!
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2d
world runs on relationships now what will happen its going to be just AI and running the world on efficiency & not relationships
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2d
Indian Institutes of Technology (IITs) - also known as MIT but from India (23 IITs now in India) in total are running on yearly budget of $1.3 billion but after the recent IPO of a training institute "Physics Wallah" which trains students to get into IITs - the combined net worth of their founders jumped to 2.5x the yearly budget of IITs 😁 weird world where student success rate for entrance exam isn't even 1% and by training students for that (+ of course some other exams too) you can be worth 2.5x of combined yearly budget of all IITs.
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2d
Cluely be focusing on everything else but not revenue : ) 🙂🙂
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2d
🆕 Google shared some details around Vision specific applications of Gemini 3 API 👀 blog.google/technology/dev…
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2d
for in-person roles in Melbourne we have changed to Python is absolute MUST for SEO roles 🙂 3 years experience - have worked with these big brands ❌ but do you know Python ✔️
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2d
🆕 Cloudflare has blocked 416 billion AI Bot requests since July 1 👀👀 wired.com/story/big-inte…
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3d
8x zoom on Pixel 7 it's Qantas Australia 🦘✈️
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3d
When you thought both models going to argue with each other! they ended up recommending the same thing - shucks!
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3d
0:03
so sick of all this GEO/AEO/LLMO or whatever! heeyy the term is SEO S-E-O just say it Search Engine Optimisation
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3d
🥴🥴
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3d
0:03
not even 10 Dec yet and half of the emails are already returning I am on holidays - see you next year 🙂
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3d
Happy November Search Console performance emails day #seo 🙂
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4d
Ahrefs BASED marketing 👀
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4d
it's over - Jensen Huang on Joe Rogan podcast 👀
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4d
you just landed in Singapore and trying to get something to eat meanwhile AI be like Vegetarian Nuggets Vegetarian Meat Vegetarian Chicken 🥱🥱
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4d
Subscription based Search 🤔 now as AI Pro or Ultra subscription is required to access Gemini 3 in AI Mode - is Google moving towards paid search model and its not all just ads based 👀 blog.google/products/searc…
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5d
🆕 YouTube Australia to comply with upcoming (from 10 Dec) social media ban for under 16 age but also argued why it's not going to keep teens safe online 👀 blog.google/intl/en-au/pro…
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5d
too many AI related updates in just the first two days of week
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5d
🆕 Google in search bar is now testing showing + option on US homepage! using this users can upload an image or a file & after attaching and entering a query if enter is pressed then it directly takes to AI Mode 👀
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5d
JUST IN - naah nothing Keep scrolling 🙂👍
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5d
just too much anchor stuffing #seo
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5d
TIL almost all the organic traffic going to online casino Stake .com is branded 🙃 per this Forbes page forbes.com/profile/ed-cra… they did $4.7 billion in revenue last year so I guess revenue attributed to SEO non branded is perhaps like 5% and rest is just brand force.
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5d
Gemini Deep Research really slow today - TPUs are burning 🙃
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5d
2026 is going to be insane!
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6d
You have no right to troll anyone in SEO industry for their AI SEO advice posts until you clearly say this is wrong and Profound is wrong for saying this in their headline "Create AI-optimized content in minutes, not weeks" ohk 🤓👍
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6d
build more internal workflows
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6d
🆕 regarding upcoming (10 Dec) social media ban in Australia for under 16 kids - ABC surveyed 17K kids and almost 10K said even after the ban they plan to use social media! mum & dad accounts or asking them to create fake accounts 😁😅 abc.net.au/news/2025-12-0…
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6d
a tiny team is all you need
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6d
"If Not for Google" #SEO
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6d
The Deal Guy supremacy on Cyber Monday!
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6d
hate to say this but my opinion on AI wrappers is somewhat changing now even though for months & months I have been trolling wrappers! now from recent conversations with founders its more of what if we can offer $5 USD a month product which adds value of like $1000 to $100K USD a month for SMBs & improve their workflows at that $5 USD a month almost the whole world becomes a paying customer where having billions of paying customers make more sense 😳 I guess that's where we're heading where models becomes so cheap that even the best & latest one is just like $5 USD a month only
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6d
Summer has landed in Melbourne 🇦🇺🦘
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7d
This new Google Photos feature - internal search showing this map view is really usefu👌
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1w
0:03
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1w
0:03
too free to fight for freedom that's what vibe coding the whole Sunday feels like 😩
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1w
Holiday season lighting - Google Australia 😊 it's almost over for 2025!
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1w
"JUST" AI visibility tracking is useless #seo!
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1w
Gemini 3 Launched – Everything Marketing Professionals Need to Know
Gagan Ghotra
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3w
Thoughts on AI Search Optimisation
Gagan Ghotra
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2mo
Google Discover now showing YouTube channel posts
Gagan Ghotra
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2mo
AI Mode – Google testing some new UI/UX elements (Oct 2025)
Gagan Ghotra
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2mo
Shopify – suddenly noticed -remote in robots.txt
Gagan Ghotra
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2mo
Comments Threading Live on YouTube
Gagan Ghotra
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2mo
Eric Hochberger, CEO of Mediavine – Reddit AMA | Some Key Points
Gagan Ghotra
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2mo
Google Discover – Trending cards now live
Gagan Ghotra
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2mo
Google’s Robby Stein talks about AI Search on Lenny’s Podcast
Gagan Ghotra
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2mo
Google’s Head of Search, Elizabeth Reid interview with The Economic Times!
Gagan Ghotra
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2mo
Follow button in Google Discover
Gagan Ghotra
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3mo
(Sep 2025) Looking back on Helpful Content Update (HCU)
Gagan Ghotra
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3mo
Run Repeat.com SEO Tracking
RunRepeat.com, a popular site for shoe reviews monetized through ads and affiliates, has had quite the rollercoaster ride in the SEO world.
Gagan Ghotra
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3mo
User Generated Content and SEO
Gagan Ghotra
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3mo
bias and country specific "What people are saying"
Google Search feature "What people are saying" is insanely optimised per country! For "Elon Musk" in US vs Australia search results (without...
Gagan Ghotra
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3mo
All-in Podcast discuss Google Antitrust Case Judgement
Gagan Ghotra
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3mo
Not Legal action against Google but probably Competition is what we need?
Gagan Ghotra
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3mo
After uploading on Youtube! Should you wait to make it public?
Gagan Ghotra
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3mo
Google explains why some image search results aren’t great
Gagan Ghotra
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3mo
Why Gemini answers may be NOT higher quality?
Gagan Ghotra
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3mo
On device Search – Gemini Nano
Gagan Ghotra
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3mo
Sep 2025 | Google’s Site Reputation Abuse Policy is dead
Recently on X I was about Google's site reputation abuse policy and this X user in a long thread shared some specific examples of how sites are still...
Gagan Ghotra
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3mo
Google Discover testing Daily Hub feature
Google Discover – Daily Hub feature! Way more personalised than the feed we have right now and Google is adding in more content types too!
Gagan Ghotra
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3mo
Google’s New “Preferred Sources” Feature for Top Stories?
Gagan Ghotra
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3mo
Web Creator confronted Google’s Danny Sullivan at WordCamp US 2025
Gagan Ghotra
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3mo
July 2025 – Google did some change around low value content
Gagan Ghotra
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3mo
Tested – Google’s new Nano Banana Model 🍌
Gagan Ghotra
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3mo
Google Search VP Robby Stein Interview
Gagan Ghotra
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3mo
Perplexity new revenue share program! But its not WIDELY accessible!
Gagan Ghotra
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3mo
This AI generated site ranking? What’s going on! Let’s See!
Gagan Ghotra
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4mo
SEO Veteran (Lyndon) discuss Content Stacks and also warns about Google & Traffic Loss to Web
Jared Smith interviewed seasoned internet business consultant Lyndon (Darth Autocrat) about his “Content Stacks” method for developing a content blueprint.
Gagan Ghotra
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4mo
Google Discover! Sudden drops are nothing new?
Gagan Ghotra
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4mo
LLMs.txt NOPE for most cited domains in AI answers
Gagan Ghotra
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4mo