Creator Profile Avatar for Orit Mutznik
Orit Mutznik
Creator Profile Avatar for Orit Mutznik

Orit Mutznik

12.8K total followers
Profile generated by Google

Latest posts

Is Reddit still cited in ChatGPT, or just consulted? Perhaps it’s not even used at all? 🤔 I built Fanout Explorer, a free 1-click answer to that question, and here’s what I’ve found so far 🕵🏻‍♀️👇🏼 Inspired by the excellent work and extensions from @Netanel and @suganthan Fanout Explorer sits in between and goes deeper under the hood, all in one place, showing: 🔎 The exact queries used to generate an answer 🌐 All domains used, separated into sourced vs cited 📅 How many days ChatGPT went back to validate sources before citing them 🔴 Where Reddit came into play, or didn’t 💬 All in one place, for both live and saved ChatGPT conversations (Free download here: https://t.co/iuMpkif4iJ) My write-up (https://t.co/6bpMezflpV) includes: 1️⃣ A quick installation guide 2️⃣ A deeper dive into the two transactional B2B SaaS prompts below, one with Reddit and one without, including screenshots and learnings 3️⃣ My recommended workflow for analysing ChatGPT fan-outs 🧠 My key learning from experime

X (Twitter)
X (Twitter)
2 days

Can AI agents complete tasks on your site? That is what Agentic Search Readiness actually means. I built a 6-stage audit framework and turned it into a free skill that automates this process for you today ✍ www.oritmutznik.com/agentic-search-optimisation/agentic-search-readiness-audit-framework-skill 🙇‍♀️ I have been building this framework for a long time now, mostly for me, as a way to collect and apply my learnings and insights in one place, explaining them in plain, jargon-free and tech-free language wherever possible, so it's a clear and not intimidating agent accessibility starter and framework for SEOs (AI search professionals, AEOs, GEOs or whatever you call yourself these days). Why agentic search readiness matters: 🤖 According to Online-Mind2Web, 300 everyday tasks across 136 real websites - the strongest AI agent finished 61.3% of them. Most finished closer to 30%. arxiv.org/abs/2504.01382 🔍 In that same research, filter and sorting errors made up 57.7% of failures for the strongest agent tested, with navigation errors another 19.6%. 🧍 According to WebGames, humans complete 95.7% of browser tasks against 43.1% for the best AI agent. arxiv.org/abs/2502.18356 📈 According to @Cloudflare in August 2026, daily AI agent requests across its network grew by more than 1,700% year on year, with machines now generating more than half of all the traffic it sees. convergedigest.com/cloudflare-agentic-internet-ai-network-traffic-q2-2026/ ⚡ The Goal: People and agents want the same thing from your pages: To find the right control and use it: A person works that out by looking, but an agent needs it named in the code. My Agentic Readiness Audit (with a skill for the lazy) includes 6 stages: Lighthouse baseline, accessibility tree, blocker sweep, real agent task runs, WebMCP decision, then score and fix list - all explain within this monster of a piece. * Note on llms.txt also within - though included optionally within the framework, a recent @ahrefs study found that 97% of the times this file is never fetched, aligning with my own experience ahrefs.com/blog/llmstxt-study/ Download the free agentic search optimisation audit skill + read

X (Twitter)
X (Twitter)
1 wk

The 2026 State of AI Search Optimisation report is out and I got to comment on it alongside some of the best experts in the field. @aleyda is celebrating her birthday today🎂 and in typical Aleyda fashion she's giving back: Insights👇 💷 Budget: 69% now have one for AI search, up from 38% last year and most keep it inside SEO. But 16% have no budget and no plans, even though 98% have been asked about AI visibility. 📈 Investment: Grew for 61% and was cut for only 1%. At the same time, 35% don't know how much revenue AI search brings and 46% say 5% or less. 🧱 What works: The same fundamentals as SEO. Covering the questions people actually ask (18%), making the site accessible to all crawlers (17%) and making answers easy to extract (16%). 🍿 Reddit and YouTube: Only 2% and 1% credit them with direct impact, despite the noise. Digital PR is the surprise: Few do it, but most who do see results. 🤖 AI agents: 12% list Claude as a top 3 tool, ahead of ChatGPT at 3%. But only 7% use agents

X (Twitter)
X (Twitter)
1 wk

I built a workflow to redesign and rebuild my stale Wordpress website simply by talking to Claude, and I turned it into a FREE skill, no-MCP required, so you can do it too. No paywall/comment/lead gen needed, get it here 🤩 👇 🐐 @aleyda always told me that no matter what you do for work, never abandon your personal brand. So I built my personal site and left it to die for 4 years (Insert Dexter "I have failed you" with Aleyda's picture meme) 🫠 🙇‍♀️ This is WAY too common, not only among busy in-house SEOs, but it can happen to anyone, freelancer or business owner who's simply too busy... working! ⌛ Wordpress is simple, but it requires setup - everything you write requires uploading to the site, structuring it, uploading images, making sure it all looks good together etc etc - all incredibly time consuming and quite frankly distracting and the reasons why I abandoned my personal site. 🤓 I thought to myself that it can't be that vibe-coding exists and here I am spending hours trying to figure out how to change a stupid copyright year on my site in the code instead of writing 🫠 💡Since I'm not a developer nor designer, I was ready to pay for a connector or MCP server, some plugin solution or upgrade my hosting services, and this was why I came to Claude in the first place, for research on the one solution that suits my needs, but then Claude helped me realise that actually I don't need any of that after all... ⚡Head over to my latest article to download the FREE skill to allow you to rebuild/vibe-code your wp site simply by talking to claude and also get a full breakdown of how I got there - now all I have to do is focus on ideation and writing, claude will put a lipstick on it 💄 and get it live! (hours and days saved🤩 ✅ ) www.oritmutznik.com/ai-workflows/wordpress-vibe-coding-101-no-mcp-skill I hope you enjoy it just as much as I do! (and let me know if you have any freedback) p.s. Shout out to @suganthan for sharing his website vibe-coding stack, and inspired me to come up with my own. suganthan.com/blog/how-i-built-this-site/ #seo #ai #claude #wordpress #vibecodin

X (Twitter)
X (Twitter)
1 wk

Lots of BS out there on AI Search, AEO, GEO or your acronym of choice. This is why the deeper I get, the more restricted my follower/newsletter subscriber list gets. Here are 2 unsponsored lists for you to do the same 🏆 💌 Not in any particular order, just solid recent takes and builds, no deep thought or methodology: 15 AI Search Experts to Follow in 2026 + Top Newsletters: 1️⃣ @suganthan - his publications newsletter 2️⃣ @aleyda - #SEOFOMO, AI Marketers 3️⃣ @dejanseo - Dan Petrovic 4️⃣ @lilyraynyc - SEO and AI Search Substack 5️⃣ @Kevin_Indig - Growth Memo 6️⃣ @glenngabe 7️⃣ @metehan777 - SEO and AI/ML Substack 8️⃣ @harpreetchatha_ 9️⃣ @thetafferboy - Core Updates (Candour) 🔟 @spanglishseo Rodrigo Stockebrand 1️⃣1️⃣ @benwills 1️⃣ 2️⃣ @5le 1️⃣ 3️⃣ @RayMartinezSEO 1️⃣ 4️⃣ @BritneyMuller 1️⃣ 5️⃣ @top5seo My Top 10 SEO and AI Search Newsletters to Sign Up To in 2026 - More top newsletters beyond the ones mentioned above: @freddiechatt - Search to Sale @blue

X (Twitter)
X (Twitter)
2 wks

Interrupting my summer holiday to share that my AI Search Audit Framework has been featured on my no. 1 newsletter @aleyda's #SEOFOMO🐐🤩 One of my 2026 new years resolutions was to revive my blog and document my SEO and AI search frameworks, skills and tactics completely for free, in full and in plain English because industry friends who know me know that this is how I roll and I do not gatekeep. Some or these friends are why I do this - some people with years of experience in SEO have taken career breaks and they come to this platform and feel like the train has left the station without them. Nope. Not on my watch, and if this in any way resonates, see the bonus piece I wrote just for you. Watch this space👀 How to Run an Al Search Visibility Audit: Framework, Tools and Free Skill Included ---> www.oritmutznik.com/ai-search-optimisation/ai-search-visibility-audit-framework My bonus piece: Al Search Optimisation 101: From SEO to AEO, GEO and Search Everywhere Optimisation ---> www.oritmutznik.com/ai-search-optimisation/ai-search-optimisation-101 Sign up to Aleyda's #SEOFOMO right now --->seofomo.co/ #seo #ai #aeo #geo

X (Twitter)
X (Twitter)
3 wks