An interesting thing happened. So a project lost a lot of traffic - deepened by AIOs etc..
and people speculated about Author bios, and EEAT and then Ai content, and so on.....
But then tax season picked up, so did traffic....
clicks, average position.
When you lose clicks, you lose authority...
the same pages....
there's no google assessment quality control.
Just user behavior - minus the user

X (Twitter) · 1 day