David G Quaid

David G Quaid

8.35K total followers

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Can't wait for the next Ivory Tower SEO survey. So much testing, so many tools, so much data - trillions of paraprahps, videos, white papers, articles. We've moved on so much since 1998.... Page Titles are vital. I'm being slightly facetous but not really. Here's the problem in 1 sentence: there are 10 or so people telling SEOs and CEOs that Google is a content appreciation engine.... ....and 100's of amplifiers (influencers) repeating, echoing, adding, expanding, expounding and conflating that message. .... whereas Google puts out one paper per 100,000 public documents saying: we cannot, do not and seek not to understand individual documents. The LLMs are buried in that statistical oddity by design -they haven't a hope in hell. My question, nay, my mission, my imperative? Which SEOs can I "save"? #TheLeagueOfSEO cc @edwardeachday @james_dooley @Charles_SEO @seosmarty

X (Twitter) · 2 hr

One of the things that skews SEO the most (from the reality) - is this idea of looking at Google as "marketing engine" Yes - Google Ads is a marketing engine layered atop Google Search. But the minute people start talking about Google treating brands differently, money pages etc - is when I automatically tune out but most marketers double down. Its like - this content just got more real for them and to me - its clearly hocus pocus. Being Brand Blind is a problem - and Nike is a great example of this. Press Releases with your own brand in the title are another.

X (Twitter) · 2 hr

for people looking at Google and now LLMs to be able to find "the objective" truth in a topic - and making wild claims that Google has LLMs - this statement utterly destroys it: "You can’t measure the diversity or complementarity of a single item; these properties only exist mathematically when evaluating the entire collection of retrieved results."

X (Twitter) · 2 hr

Subjectivity vs Objectivity is very hard for humans. Here's a deeply unpopular opinion about understand critical thinking and objectivity as a skill vs a binary mindset (on/off mode). Religion. Some of the best critical thinkers are religious. A large part of the world is religious. Religion requires the deflection of critical thinking - its just a fact, its not remotely debated. Religion requires reversing the phrase "begs the question" for a start. It requires a constant state of cognitive dissonance and bias to one (mega) subject. Atheism is in fact the only objective stance. but anyone with any modicum of religiosity (vs spirituality) will counter that with conjecture based arguments. Even though the word faith and any discussion with an LLM will precede itself with the objective quote that religion is about faith and not evidence. Thats how hard subjecitivty vs objectivity is for humans

X (Twitter) · 3 hr

After a an interesting hour long chat yesterday, I'm reminded that critical thinking and our ability to decipher between subjectivity and objectivity is a skill - a scale that changes over time, even during a day, with particular adeptness with different topics. Google cuts right to the very essence of search - someone I spoke to yesterday (loudly, mostly not on my side) - doesnt understand this. "You can’t measure the diversity or complementarity of a single item; these properties only exist mathematically when evaluating the entire collection of retrieved results." ^^^ This is the latest in Google's thinking; while many people have written Google off - esp brand marketers who thought they could vibe code a Google (read: PageRank or something similar) replacement in 10 minutes using a high school LLM project, the fact remains that google still understands the problems better than anyone else And they're the only people talking about it. And ChatGPT and Claude have the same problems. And none of this talks about LLMs doing "brand research" In fact - none of this looks at branding at all. It looks at the web as a collection of documents, not a branding/product problem. But Marketers dont like that. Beware. Your critical thinking skills are about to be tested.

X (Twitter) · 3 hr

Google Research: Bypassing inference bottlenecks: Accelerating complex AI search with Retrieve-for-Train research.google/blog/bypassing-inference-bottlenecks-accelerating-complex-ai-search-with-retrieve-for-train/

X (Twitter) · 13 hr

Could AI run the government? If not why not? Is human service better?

X (Twitter) · 14 hr

So what kind of socialism does everyone prefer after AI takes our jobs? Should everyone get the same wage? An average of the last 18 months? Should some people keep working and everyone else get a share of the tax revenue? How do people feel about everyone earning the same? And how will that affect property prices? Or reduced work weeks for some?

X (Twitter) · 14 hr

Its amazing how so many people still think that crawlers looking for a file = reading and discovery Or that more crawling = better ranking. Sure - there's some correlation. A lot of its just how Google/llms define "efficiency' or optimization from their pov

X (Twitter) · 16 hr

EMDs are amazing EMDs are amazing EMDs are a m a z i n g SEO works best when you understand Google works like a petrol engine and not something out of Star Trek.

X (Twitter) · 19 hr

Use my link to join Rakuten and get a $50 bonus when you spend $50. Plus, earn Cash Back at your favorite stores all holiday season long. Terms apply. https://t.co/FsSOs0uarQ

X (Twitter) · 1 day

AmEx PSA: Drop $600 on CoverOn and get 60,000 AmEx/Bilt points

X (Twitter) · 1 day

Winning! Thanks for sharing @RyanJones

X (Twitter) · 1 day

I've uncovered a terrifying plot, how Co-Pilot AI is being used to do absolute evil All SEOs should be worried to the core. This is not a drill. This is a real search phrase from Bing Webmaster Tools.

X (Twitter) · 1 day

Giving Claude and GPT to both build a slide deck for a recruiment agency in WPB as a challenge - who does it better but who does it faster/// Happy Hour fun time

X (Twitter) · 1 day

🔗 "Add a LinkedIn link to your author bio and I guarantee it'll rank." 🎩 That's not a strategy. It's a confirmation bias trick. ✅ Only the people whose pages went up will reply publicly. 🤫 The 99% who did it and saw nothing stay quiet. 🔁 So the claim looks proven, every time. 🔍 This happens in SEO constantly. 🧪 "We tested 734 pages" (as XXXXX SEO claimed) isn't evidence of 734 pages. ❌ It isn't evidence of any pages. ⚠️ The report Neil Patel's video cited openly admits to major gaps in the software used to measure the results. 🗑️ Gaps big enough to make the study meaningless. 🤔 Did Neil mention that? 👂 Or did people hear "734 pages," accept it at face value, and move on? 🧠 Confirmation bias going in. 😵‍💫 Cognitive dissonance coming out. cc @jonathandenwood

X (Twitter) · 2 days

Why are marketers falling for this AI Slop on LinkedIn? 1. It looks good 2. The numbers look feasible 3. It "resonates" -> it gives them an "out" 4. Its what they want to hear

X (Twitter) · 2 days

PSA for all my buddies in SEO/PPC Don't work with CEOs on Adderall+Ketamin Don't work with CEOs on Adderall+Ketamin Don't work with CEOs on Adderall+Ketamin Don't work with CEOs on Adderall+Ketamin Don't work with CEOs on Adderall+Ketamin

X (Twitter) · 2 days

The comments on Neil Patels blatantly false video about Google Watermarking you AI content (what an over optimized title) are telling

X (Twitter) · 2 days

POV: You're a web dev who ranked a branded page

X (Twitter) · 2 days