Still a smaller volume of traffic, but conversion numbers were very strong. Also, sounds like the rendering situation is not good across sites -> Amazon Prime Day: AI plays a bigger role this year and yielded 40% better conversion
"While AI still generates a modest volume of online traffic compared to other channels, the new figures show AI is “shortening the time it takes for consumers to confidently get the information they need,” Adobe reported."
"But, Pandya noted, a big problem for retailers is that “sizable portions of retailer’s websites, up to 46 percent in some cases, are not readable by machines. That problem, Pandya said, “limits their visibility across AI surfaces and will push brands to invest in more AI-friendly content such as tutorials, how-to guides, customer service pages, and more.”