Glenn Gabe

Glenn Gabe

@glenngabe101K total followers

About

SEO and AI Search Consultant at G-Squared Interactive focused on Google algorithm update recovery and AI Search visibility. Podcast: "SEO From The Front Lines". Avid blogger at G-Squared Interactive and contributor at Search Engine Roundtable.

Pinned

Reddit’s AI Translations Finally Drop Heavily In Google And AI Search With The May 2026 Core Update and June 2026 Spam Update

Surging in ChatGPT, Dead in Google – The curious case of a YMYL site with no search visibility in Google, but cited like crazy in ChatGPT

Core Roars Back – Interesting Cases and Findings From Google’s May 2026 Broad Core Update

Core Roars Back - Google's May 2026 Broad Core Update - Interesting Cases and Findings

Links

G-Squared Interactive

https://www.gsqi.com/

https://www.gsqi.com/marketing-blog/

YouTube Channel:

https://www.youtube.com/glenngabe

Latest posts

Now I feel safe. LOL -> Sam Altman Says AI Accidents Are ‘Regrettably’ Unavoidable "OpenAI CEO Sam Altman told a conference Tuesday that AI companies should expect accidents as increasingly capable models are deployed, and urged the industry to build a culture of openly reporting and learning from them, adding that he is confident the industry can police AI safety." "Altman compared the approach he wants the AI industry to take to aviation, where regulators and companies investigate accidents and use those findings to improve safety of the broader system." https://t.co/tdHjhPTOM1

Had some sites owners reach out yesterday saying that AIOs surged internationally for their niche. Semrush showing volatility overall, and then AIOs surging over the past few days. I need to dig in more, but interesting. :) UK and Spain below.

Using Notebook? -> Gemini Notebook adds Voice Chats and Interactive Reports "Gemini Notebook is adding real-time voice chats, mobile lecture recording, interactive study overviews, new quizzes and short educational videos." "Students will be able to speak with a notebook, ask questions, receive step-by-step guidance, and interrupt at any time. Every response will remain grounded in the sources added to that notebook, keeping spoken explanations tied to a user’s own materials." www.testingcatalog.com/gemini-notebook-adds-voice-chats-and-interactive-reports/

BTW, just thinking out loud, but Google already has powerful Navboost data for understanding the user experience across sites, but layering these ad metrics on would be very smart. That may be why they are rolling out those metrics, the ability to test them, view trending over time, etc. Again, just thinking out loud. :)

Not sure what this means... but Web Guide is now right at the top of the SERP, when it used to be under some other non-Web Guide content. Every search now has Web Guide results starting from the top of the SERP. Again, I don't know if that means something is happening with Web Guide, but worth noting.

Tested a site with crazy aggressive ads using the new CrUX ad detection tool. BTW, you should learn how the metrics are calculated to understand the numbers. E.g. For an ad count of 2.33, that's a pretty bad user experience. That's how many ads a typical user is seeing at once on the site. Ad density of 16% is the highest I have seen while testing different sites. Ad Weight CPU and Network aren't great either (although I saw sites with worse so far). https://t.co/cBeGACuCdd

The new models keep rolling :) -> Google launches Gemini 3.8 Live and Gemini 3.8 Live Extended Thinking, its "most advanced live dialogue models yet", to more effectively enable voice agents Gemini 3.8 Live: Built for scale and cost efficiency, combining conversational intelligence with fluid dialogue and visual grounding. Gemini 3.8 Live Extended Thinking: Built for high-complexity tasks, with increased intelligence and multi-step reasoning. blog.google/innovation-and-ai/models-and-research/gemini-models/gemini-3-8-live-gemini-3-8-live-extended-thinking/

Just announced by Cloudflare -> Today, Cloudflare is announcing a new Disallow AI Training setting that lets you easily stay indexed for Search while refusing to let that same crawler train on your content. Apple, Google, and Microsoft honor or have committed (in a specified time frame) to honor this setting: https://t.co/bded9r5N8B

Every site owner running ads (especially a lot of ads) should run this TODAY :) -> Google debuts ‘ad detection tool,’ letting marketers better assess ad experiences in Chrome "Google today announced new ad detection tools within its Chrome User Experience Report, or “CrUX,” geared towards helping paid-for media teams, both on the buy- and sell-side of the industry, better assess audiences’ ad-load experiences. “We’ve all encountered overwhelming ad experiences on the web,” reads a blog post, marking the launch, which expands on metrics already available within CrUX." How it works: "Fielding follow-up queries from Digiday, Google offered further insight into how CrUX assessment works under the hood, noting how Chrome identifies advertising using a combination of network-level filtering and analysis of script execution. For example, URLs matching its ad filter list can be classified as advertising, while Chrome can also identify resources or frames created by scripts it has already c

OpenAI says it has been working with Anthropic and Google for several weeks on AI safety, and it does not need an antitrust waiver to coordinate on safety "It's better to try to work together to prioritize safety," Lehane said at a briefing in Washington, according to Bloomberg News." https://t.co/SyFhCqtnG7

From James, the CEO. He keeps going back and forth about SEO. LOL. BTW, how come I keep fielding questions from site owners that got hammered after scaling for AI Search? "AEO rhymes with SEO, but that's pretty much where the similarities end. AI’s perception of your brand, much like a human's, is shaped by all of your marketing. The difference is AI goes far deeper than any human would. It scans 350,000 sources to judge your brand rather than reading a few listicles. Your dotcom, your PR, your social, your reviews, your retailer pages, your affiliates. To avoid irrelevance in this new version of the internet, you will need to do a new kind of marketing, and way more of it." Regarding AI Slop: "Once a CMO accepts that agents are going to do a lot of the work, the next question is how to make sure it's any good. Candidly, most of the slop out there exists because somebody gave a model a one-line prompt, minimal context, and no steering. The same tools, in the hands of talented markete

https://x.com/glenngabe/status/2099897201380008409

Oh yeah, I'm sure this will take off....... I mean, who is going to wear that? :) Meta keeps dumping money into VR devices nobody wants -> New images show Meta’s next-gen VR device https://t.co/pi56vHq3G5

Work in the finance industry? Another AI financial advisor hits the scene (OpenAI just launched a similar one) -> Anthropic debuts Claude for Financial Advisors, with connectors to investment analytics and wealth-management tools from BlackRock, Addepar, Schwab, and others "It adds a layer of connectors and pre-built workflows on top of Claude designed to support wealth management and financial advice firms, giving them quicker and more direct access to the relevant research and data." "The idea is that Claude for Financial Advisors sits on top of the firm's existing stack, acting as a hub to pull everything together. An advisor could ask something like 'prepare me for my 2pm client review' and the assistant will pull in relevant context as well as wrap up a meeting with notes and follow-up tasks." "Addepar, BlackRock, Charles Schwab, Envestnet, iCapital, Orion, SS&C Black Diamond, Wealthbox, https://t.co/qPQbDsqVAe, Vanguard and Zocks are among the first connectors being added to t

Another one. Oh boy -> Google DeepMind AI Safety and Alignment researcher Bilal Chughtai publicly resigns, saying “I earnestly believe that AI has the potential to kill us all” "In his post about his resignation, Chughtai said AI capabilities are advancing much faster than researchers’ understanding of how to keep increasingly powerful systems under control. He argued that the industry may be running out of time to prevent a catastrophic outcome. He also believed AI companies can soon develop systems which can outperform humans across a wide range of tasks. His concern is that such systems can eventually act in ways their creators cannot reliably predict or control, potentially causing irreversible harm." https://t.co/RpncU7wwjw

More AI finance news. What could go wrong here? :) -> Anthropic is working on a new Claude feature labeled “Money,” which appears as a separate tab in the mobile app’s navigation "The unreleased interface says users can “link your bank accounts” and ask Claude about spending, plans, and other financial questions. No equivalent Money tab has surfaced on Claude’s web interface yet. "Money appears designed to give Claude persistent access to a user’s financial context, removing the need to manually upload bank statements or transaction exports. That could allow Claude to analyze spending, identify recurring payments, summarize balances, visualize trends, answer budgeting questions, and eventually help users plan financial decisions. The exact account types, data provider, and supported actions remain unknown." https://t.co/umkBUTv0aQ

Of course they are. Learn more about "Project Lily". Oh, and disable that in your settings -> Internal OpenAI docs detail contractors evaluating anonymized prompts and chats to improve the models; model training is turned on by default for consumer plans "OpenAI is hiring hundreds of contractors who read a massive stream of real users’ ChatGPT prompts, with the prompts sometimes including sensitive personal information, 404 Media has learned. The prompts these people review can include whole conversations between users and the chatbot, conversations that most of ChatGPT’s more than 900 million users probably don’t realize may be read by actual people." https://t.co/XL8B8iEOBz

BEFORE accounting for training its models... LOL -> Anthropic tells investors it will be profitable for second straight quarter "Anthropic's gross margins are above 80% before accounting for revenue shared with distribution partners, including Amazon, and ⁠the cost of training its model, the newspaper said." https://t.co/fZTlbklM3w

I recommend reading this about slowing things down with AI. Super important -> Anthropic's Dario Amodei proposes steps for pacing the frontier: embedded evaluators, coordination among democracies, and global coordination with authoritarian governments "But like many technologies before it, AI brings risks, and because it is such a powerful technology, these risks are serious. I’ve written a lot about them too. They include the risk of losing control of AI systems, misuse of AI for cyberattacks and bioterrorism, and serious economic disruption. A race to the bottom, spurred by commercial incentives, can make these risks more acute." https://t.co/sCDgR8fHBc

A huge heads-up: I held off on sharing about this yesterday, but now there is overwhelming evidence. There was some unconfirmed update that Google pushed out in early September (around 9/3 into 9/4) that hammered some websites. I've had a number of companies reach out to me about this and some have completely tanked. I mean, almost dropping completely (no visibility at all now). Some aren't even ranking for their brand names. I've been receiving emails every morning for the past week about this and had several calls with site owners who have shared their GSC screenshots. Some are in ultra-YMYL categories, so I'm not sure if Google meant for this to happen, or something is off with the unconfirmed update. It could also have been a reviews system update, which Google runs behind the scenes and doesn't confirm anymore. The reviews system is now updated on a 'regular and ongoing pace'. But I wanted to share this in case there are other site owners out there have seen heavy impact around