Creator Profile Avatar for Glenn Gabe

Glenn Gabe

@glenngabe101K total followers
SEO and AI Search Consultant at G-Squared Interactive focused on Google algorithm update recovery and AI Search visibility. Podcast: "SEO From The Front Lines". Avid blogger at G-Squared Interactive and contributor at Search Engine Roundtable.

Pinned

Surging in ChatGPT, Dead in Google – The curious case of a YMYL site with no search visibility in Google, but cited like crazy in ChatGPT

GSQi
GSQi
3 mths

Core Roars Back With Google's May 2026 Broad Core Update - Interesting Cases, Findings, and Analysis

GSQi
GSQi
4 mths
18:17

Core Roars Back - Google's May 2026 Broad Core Update - Interesting Cases and Findings

YouTube
YouTube
4 mths

Google's August 2026 Spam Update – Scaled Content Abuse, AI Content, Programmatic Content, Thin Affiliates, And More [Case Studies]

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GSQi
1 mth

When "Mt. AI" crumbles, ChatGPT can follow [Case Study]

GSQi
GSQi
6 mths

Latest posts

If companies start messing with agents like Google is messing with scrapers now, then the entire agent market could get hammered. Imagine your agent ends up returning bad data, the wrong products, wrong pricing, or worse? -> Websites are closing their doors to AI agents "In recent weeks, users of services like Meta’s Muse, xAI’s Grok, OpenAI’s Dots, and Instinct have reported blocks preventing their AI agents from performing tasks across top websites. Yelp told TechCrunch that it only allows AI agents that pay for its data licensing program, while Delta Air Lines is preventing them from booking tickets on behalf of users. JPMorgan Chase and Charles Schwab have also confirmed that they’re blocking AI agents from accessing accounts due to security concerns. Some users say sites that previously worked with their AI agent are no longer accessible, including Cars .com and Amtrak, suggesting other companies could be quietly blocking them." "The Verge reached out to OpenAI and Google with r

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Using Google Tag Manager? A big heads-up -> Major Google Tag Manager Update: Optimized Tagging Experience "If you opened Google Tag Manager recently, you might have noticed a new Settings section, a diagram of your Google tags, and an invitation to optimize your container. There are also changes to the tag types you use for Google Analytics and Google Ads." "In a nutshell, Google is bringing Google tag and Google Tag Manager together. The Optimized Tagging Experience lets GTM send data to Google destinations without loading the additional Google tag libraries, and moves shared tag settings into the container." "The migration wizard handles much of the work. But you still need to choose which settings to keep, review who gets access, and test your tracking before publishing." https://t.co/mEMYFdNoAO via @fedorovicius

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Cloudflare will start to score bots on trust and risk (based on observed behavior of those bots on sites running Cloudflare) And those scores will be shared on Cloudflare Radar publicly -> Continuous accountability for Verified bots "We developed a system to measure how often a crawler respects site preferences. These observations will translate to an explainable trust band: a range showing how consistently a bot respects site preferences and which observed behaviors informed that assessment, rather than a permanent judgment about a bot or its operator." "Today we introduce a system to evaluate and report when Verified bot behavior starts to deviate from this rule, ensuring that the answer to “Can we trust you?” remains “Yes.” "In the future, we will be sharing these scores publicly on Radar, as well as expanding the ways we measure. This score gives responsible bot operators a way to demonstrate that trust is being upheld over time. Verify, but continuously re-verify." https://t.co

X (Twitter) · 2 days

Including cutting ad rates. Now has 60K advertisers (although most are still spending test budgets there) -> OpenAI continues to work to grow its ad business in ChatGPT, cutting ad rates, chasing small and midsize businesses, and hiring some new talent from Meta "OpenAI is trying to make advertising, which is still small relative to the rest of its business,  a significant driver." "Since OpenAI started showing ads in February, annualized revenue from ads reached $1 billion in late August. In comparison, OpenAI neared a $50 billion annualized revenue pace for its overall business at the end of September, largely thanks to subscriptions to ChatGPT and related products, such as its Codex agent, as well as direct sales of its models." "OpenAI had about 60,000 advertisers on its platform in early October, up from 20,000 in late August, according to Dan Salmon, partner at New Street Research, a Wall Street research firm." https://t.co/mp5nPrB6jy

X (Twitter) · 2 days

Whoa, the update goes live on 10/30 -> Experts say Meta's new terms of use will allow scraping of websites, including news sites, “associated with” business accounts on its platforms, with no opt out "The update, set to go into effect on October 30, will include news publishers with business accounts. These accounts allow companies or public figures to manage Facebook pages, Messenger accounts, Instagram profiles, or WhatsApp channels from one place. While journalism isn’t the only industry that will be affected by this update, virtually every news organization has at least one Meta business account, including Nieman Lab." "As written, the new terms could be used to argue that Meta can scrape content from news sites and use that content to train the company’s AI products, according to three legal experts who reviewed the terms at Nieman Lab’s request." https://t.co/BLHNjPojD9

X (Twitter) · 2 days

More information about Google's News AI Pilot (which is NOT the 'pay-per-value model) -> Google says it has 400+ publications in its News AI pilot, which tests features like overviews; participants include Financial Times, CNN, and The Texas Tribune "Google declined to comment on the exact terms of the deals. However, Duff clarified that the News AI pilot does not operate on a “pay-per-value” model, meaning publishers are not compensated based on how much their content contributes to an AI-generated output. (The pay-per-value model is part of a parallel program that pays publishers for content surfaced in AI Overviews, AI Mode, and Gemini, according to a recent report by Digiday.)" "With the News AI pilot, publishers are instead paid to provide content that appears in experimental AI-powered features. That includes “story previews” — in-depth, AI-generated article summaries of recent stories that may show up on a publisher’s Google News page. Here’s a Washington Post example, with a

X (Twitter) · 3 days

Focus on ecommerce? Universal Cart launches in the U.S. today (including organizing products from multiple stores into a single cart, tracking price drops, and more) "The Universal Cart, which we previewed earlier this year, is an intelligent shopping cart and your new hub for shopping on Google. The cart puts you in control, helping to organize your shopping, keep track of items you love from across retailers, stay on top of promos, and enjoy effortless checkout powered by the Universal Commerce Protocol (UCP). Today, Universal Cart is rolling out in the U.S. across Google Search and in the Gemini app." From Google: 1. Save products from multiple retailers, wherever you’re shopping on Google. 2. Keep tabs on pricing or inventory changes for your entire list. 3. Identify hidden savings or points from your cart. 4. Make seamless, trusted purchases when you’re ready to buy. https://t.co/mh65UjKYFS

X (Twitter) · 3 days

Do you want this? Imagine someone gaining access to a person's Bee archives... Also, I'm sure that data would be amazing for Amazon ad targeting... :) -> Amazon’s Bee (always- on and listening device) launches two new personal AI devices, starting at $75 "Like the original Bee, the idea with the new devices is to leverage AI to take notes from your everyday conversations, allowing you to remember the important things that were said, and then turn those into actionable to-dos, summaries, and insights." "For instance, if you discussed making plans with friends, the Bee would remember the date and time you agreed on, then create a calendar invite. You could also use the Bee to take lecture notes in class, or to jot down the care plan you discussed with a doctor, among other things." https://t.co/bbqKc36T72

X (Twitter) · 3 days

Important update: I shared heavily about the September 4th unconfirmed update, and how a number of sites completely tanked then. But a week later, some of those sites recovered fully. There were a number of sites impacted and I received a lot of calls and emails about this... One site in particular dropped completely and even for branded terms. Then they roared back a week later... Well, they just contacted me again this morning saying they dropped out completely again. I have confirmed this. The interesting part is that I saw a big drop for them in early October, reached out to them, but they really hadn't dropped. ahrefs was showing a massive drop again, but that wasn't real. But now the drop is real. So was ahrefs seeing a version of the SERP that Google would eventually roll out?? Super interesting to see this based on a 100% confirmed drop (a massive drop). Note, Semrush is just starting to show the drop, so it's lagging a bit. And Sistrix shows the original drop, a slight rec

X (Twitter) · 4 days