Nick LeRoy

Remind me, WTF do people go all in on AI? Just lost an entire spreadsheet due to Gemini being dumb. I guess if i use AI I should append "copy all of this first so you can revert back after you mess it up"

i feel a bit silly.. but exactly how do i edit the google profile? I only see suggest feedback on the stacked 3 dots at the top.

want to get insta-blocked? Put something on my calendar without talking to me. and don't "give me access" to your bs PBN.

Shout-out to @5le for his extremely complimentary newsletter to my post on interviewing SEOs in an AI-first world. Eli and I make a great 1-2 punch!💥 Sign up for both newsletters! Both linked below.

My @sengineland weekly #SEOForLunch article is now live!

Hey spammers, can y'all lay off the quota increase request form so I can get away from the daily maxing my quota for both @SEOjobscom AND @PPCjobscom K - Thanks!

You're Interviewing Your SEOs Wrong One group of SEO talent is becoming dramatically more valuable. The other is watching their skill set become a commodity.

I don’t know what annoys me more… A client reviewing change logs to determine value of services (but no mention of ROAS at all) Or the moron redditers who insist they’re being ripped off while still having no idea of their ROAS. Do better

I hate scammers even more than spammers.

This is where AI gets scary. Not only is Google showing +50% more AIO vs LY... but look at these percentages for info and commercial queries. Don't Sleep On Universal Commerce Protocol (UCP Chart below from @peec_ai study.

Seeing a pretty big jump in indexed pages on @SEOjobscom. Wonder if we're going to see this algo update hit/reward sites at the index/not indexed level. *note the non indexed pages are 90% 404 job listings (old/deleted)

Loving my updated @semrush branded hoodie. Thanks to the team for sending this my way! Post in partnership with Semrush Enterprise, but you should never take fashion advice from me unless it's jeans- and hoodie-related! 🤪

“Guaranteed #1 rankings for all da AIz. One time (upfront) payment of $80k” And I’ll buy this sick manual transmission SRT-10 ram 1500!

This shit pisses me off. My mom passed over ten years ago. Today I receive physical fraud snail mail (my address) addressed to my mother. This Canadian “law firm” has money from a long lost relative that died during Covid. (Never been a Maria LeRoy) Check out their site and it’s absolute BS AI garbage. How can I waste their time best? Thinking I might just throw up a page on my personal site calling them frauds and giving further instructions to others on how they can help others avoid getting conned.

Gemini said I needed $3K part to fix my Jeep. I Called it out It admitted lying. Real fix: $15 cord + $60 diagnostics program for laptop. This weeks #SEOForLunch covers 3 cases where listening to Gemini would've cost far more.

Gemini lost me $20M with its answers*. ... *Madden salary cap dollars. Learned the hard way with that. But I was able to spot two more answers that could have caused a lot more harm. All this in this week's #SEOForLunch newsletter.