Nick LeRoy

Nick LeRoy

8.58K total followers

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Latest posts

This is the cruel reality that I’m posting when small business ask about “is SEO worth it”

They won’t listen. And they’ll get burned. But at least they can’t say nobody warned them.

🙄 x.com/i/trending/207…

Looking at search console for @PPCjobscom

Forced to create dedicated job listing XML sitemaps… which results in all the “not indexed” notes.

If only there was a Google API that would let you alert G when new jobs go in and out of the site 🙄🙄🙄

The search industry loves taking sides on tools, but the real winners leverage as much 3rd-party data as possible to build a complete strategy/narrative

As a @semrush partner, I want to help you

What data do you need to back up your current project? Let me know below!

I just published what I think is my favorite (and best) post in today's #SEOForLunch.

My take on people in the SEO industry not getting interviews or job offers... and what they can do.

Better late than never.

@ajkohn and @MatthewJBrown are building something exciting. Two consultants I know do amazing work.

This is a great post by AJ to soft-launch their new agency

Would you humor me and do a search for "SEO Jobs". I regularly see @seojobscom ~#3 under indeed/zip.

However, on the last call I was on, this person mentioned regularly seeing the site #1.

We all know it's personalization/geo, but I'm curious if you could.

Google search "SEO Jobs"
Share your location
share ranking position

F these scammers.

I realize a lot of this is overseas making legal/accountability difficult… but there has to be something else.

Does iOS ever share its spam categorization with authorities?

If I were still in college, I would be doing whatever it takes to gain access to a section/page on their .edu. Then sell links for $1k each 🫣

Thanks for the mention @FactuaOfficial AI Did It in 20 Minutes. Should You Pay Less?

I'm all for collaboration, especially SEOs*. * unless you're going to push your "best practice" bullshit, not understanding that a slightly less favorable alternative can be done with a fraction of resources/budget.

Want more context? You're gonna have to check out my post on @sengineland 🙃

Today @alexchukovski & I both wrote about Google's Job Indexing API & why it doesn't work as you think:

🤯Default API quota only submits to a sandbox
🚫 Quota/auth requests aren't being processed

Both articles are listed below, but Alexander’s graphic sums up the timeline.

buy trading cards on @eBay? Be aware that PSA grading option will not be honored if “best offer” is accepted. 👉Auction ($250+) or buy it now = authentication + grading add on option. 👉Same card, seller accepts “best offer” = authentication but no option for PSA ad on

Why AI deliverables should be judged by outcomes, not effort

My latest #SEOForLunch newsletter is live on @sengineland

SEO/GEOs (or whatever you call yourself these days), we have to address an incredibly common issue. Stop Saying “Best Practice” And Start Bringing Proof to the Table. SEO stops sounding like black magic when you can point to the exact Google doc that backs it up.

So now we’re offering dynamic naming/employer names in LinkedIn ads… Gross

Was looking at performance for clients I haven't worked with in 3-4+ years, curious how they're doing.

This is why you don't create Google (only) dependent businesses.

I worked with this Australian price comparison marketplace back in 2021.

They saw an increase in traffic to

The best part about AI is that I attempt things that previously I wouldn’t even know step 1.