FARM Rio

There is something about walking into a room that feels like Summer. That's why we brought Brazilian artist @isabeladoliveira to hand-paint banana bunches and tropical foliage directly onto our walls at FARM Rio Marbella. Guapísima, right? Tem lugares que fazem a gente sentir o verão logo de cara. foi com esse espírito que convidamos a artista brasileira @isabeladoliveira para pintar à mão cachos de banana e folhagens tropicais nas paredes da FARM Rio Marbella. guapíssima, né?

A round-up of the open-air celebration we threw with @vicmontanari last Friday, in NYC. Special setting, even more special views, good food, good friends, Brazilian music - and a surprise (banana flavored) cake. Some nights just have everything. Ps: the next chapter of our collab is still yet to come.

Very Carioca of us to turn everything into a celebration. And for the global Carioca, nothing fits better than a open-air celebration at a floating bar surrounded by New York’s skyline at sunset. We brought a little Rio to @concreteshoals, toasting not just to the FARM Rio ♥️ Vicky Montanari collab, but to a story that started ten years ago and is now all over the world. Thank you to everyone that came and celebrated with us!

Some off-camera bits from the FARM Rio ♥ Vicky Montanari collab we couldn't keep to ourselves—including a little happy dance after @vicmontanari tried the Vicky dress for the first time. Watch now and stay tuned: more favorite moments coming soon.

FARM Rio ♥️ Vicky Montanari worn by our #FARMRioLovers. Find yours at www.farmrio.com

FARM Rio Summer Stores: MARBELLA AS CARIOCAS is taking over your favorite seaside destinations—starting with Marbella, Spain. Come visit us at our first summer store and celebrate Rio's lifestyle (with exclusive souvenirs to take home). See you at Local 8, Muelle, C. Benabola, 29660 Marbella. Next stop: Capri! FARM Rio Summer Stores: MARBELLA AS CARIOCAS estão chegando aos seus destinos à beira-mar favoritos — começando por Marbella, na Espanha. inauguramos nossa primeira loja de verão celebrando o lifestyle do Rio (com souvenirs exclusivos para levar para casa). Se estiver por perto, passa pra conhecer: Local 8, Muelle, C. Benabola, 29660 Marbella. Próxima parada: Capri!

Something tells us this might be our best Summer yet. We're taking FARM Rio to new places this season, and we want you there. See you in Marbella, Capri, St Tropez, Hamptons and Mykonos (once again!). Which sunkissed destination would you like to see us in? enquanto isso, no hemisfério norte, a gente se prepara pro nosso melhor verão! estamos levando a FARM Rio pra novos destinos e queremos saber: em qual cidade ensolarada você gostaria de nos encontrar?

AS CARIOCAS⁣ Rafaella Leão⁣ ⁣ ⁣ Born in Minas, Carioca at heart. @rafaellaleaoo sees Rio as a mix of energy and intensity: something is always happening, but there's a sense of lightness to the way of life that she's never found anywhere else.⁣ ⁣ "I realized I was also Carioca when I started talking about Rio with the tenderness of someone who belongs to the city."⁣ ⁣ Mineira de berço e carioca de alma, a modelo @rafaellaleaoo reconhece que o Rio é uma mistura de movimento com intensidade: sempre tem algo acontecendo, mas existe uma leveza no jeito de viver que ela nunca viu em outro lugar.⁣ ⁣ “Percebi que também sou carioca quando comecei a falar do Rio com o carinho de quem pertence”.⁣

Last week, we took over the streets of downtown Rio to celebrate futebol as an authentic Brazilian expression. Our kickoff in support of the sixth title 🤞 following the tradition of decorating the streets in yellow and green. Professor @luizantoniosimas gave us a history lesson on the sport's popular culture, while the women's collective @altadelas.rj led a keepie-uppie challenge. Thank you to everyone who was there with us. Now, let’s bring it home.

We designed a capsule of futebol souvenirs for the joy of the game (and a little extra luck, just in case). Make it yours at farmrio.com

In Brasil, futebol is more than a sport—it’s something you feel in your whole body. A shared passion we celebrate everywhere: in the stadium, on the sofa, on the street, always with that same electric energy. It’s a ritual of gathering, cheering, and living through every breathless moment. A feeling so good, we had to share it with you, too. Por aqui, futebol vai muito além do jogo. Uma paixão compartilhada que ganha vida em todos os lugares. É o ritual de se reunir, torcer junto e viver cada segundo de tirar o fôlego como se fosse único. E é essa sensação que a gente quer compartilhar, do Brasil pro mundo 💙💚💛

FARM Rio ♥ Vicky Montanari is having a moment at our Soho Flagship store. Come by, say hi, and discover the pieces that won over one of our all-time favorite Cariocas.

o hexa vem!!!! 🇧🇷

@luizacordery took a walk on the tropical side, stopped by our store during the Chelsea in Bloom, and explored our Summer 26 collection. If you are in the city, come by 86 Kings Road and join us until May 24th. @luizacordery deu um pulo no cantinho mais tropical de Londres durante o Chelsea in Bloom e descobriu de perto a coleção Summer 26 da @farmrio. Se estiver pela cidade, vem nos visitar até o dia 24 de maio na King’s Road, 86.

AS CARIOCAS stay for the Summer. Celebrating Authentic Brasil for a life best enjoyed outside. AS CARIOCAS celebrando a vida sob o sol, original do Rio. com/ presenting @vicmontanari/ @sabrinaginga @rafaellaleaoo @sterdoviolino @iampaulaamaral @lucasr_bjj @emilierey @bellynda___ @lauroboredo @bertolino_ @amandaarraes os_meninos_do_vdg

Take two brands with a Rio state of mind, raised on color and sunlight, and dressing like a Carioca becomes second nature. Discover the new Havaianas ♥️ FARM Rio, now at farmrio.com.

AS CARIOCAS Carminho Queiroga Based in Lisbon, @carminhoqueiroga is a content creator who moves through fashion with instinct and personality. Embracing contrast, humor, and a certain unpredictability. Self-described as a chaotic person, and a proud owner of a pet cow, her world is as curious as it is expressive. She’s inspired by the carefree spirit of carioca style: a relaxed way of living, where life always feels a little like summer, with lightness, confidence, and good energy. It’s through small, everyday rituals that she feels closest to Rio, even from afar: finding joy in a beautiful sunrise or sunset, a good morning coffee, or music playing through her headphones.

AS CARIOCAS Angela Pham A California-born creative now rooted in New York City, @phamgela is a commercial photographer and fashion content creator whose work lives at the intersection of storytelling, motherhood, and style. A longtime lover of bold expression, she gravitates toward maximal prints, vibrant colors, and dramatic silhouettes – pieces that feel alive, joyful, and unapologetically seen. Rio de Janeiro holds a special place in her imagination. Its effortless blend of energy and ease, the warmth of its people, and the rhythm of life between beach and city echo her own Southern California upbringing. She’s drawn to the way cariocas dress: expressive and free. Her favorite thing about Rio: “There’s a romance to it all… the light, the movement, the way people live so fully in the moment. It reminds me to slow down and to dress like life is something to celebrate.”