Ex-Tripwire CEO John Gibson shares his 'Entertainment First' vision to recapture the agenda-free magic of classics like Star Wars, Zelda, and Metroid.
I noticed that in a lot of media, the focus had shifted away from pleasing the player or the viewer. Instead, it was often about whatever commentary or message a developer or entertainer wanted to convey. This is where our slogan, "Entertainment First," originated. I wanted to establish a company focused on creating great content that people truly enjoy. While everyone aims to make something great, players can tell if your primary focus is not on building an entertaining and fun game. Our goal is to make great, entertaining content.
[...] We are catering to an underserved mainstream market. In America and somewhat in Europe, the people creating entertainment often represent a monolithic political block. However, consumers are not a monolithic block and do not necessarily share the same views as those making the entertainment. There is
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