Drake is a hybrid artist, raps good, sings good, and knows what ladies love, and they love him back, his fanbase is predominantly female, and females are generally the biggest consumers, homie's NOKIA ate NOT LIKE US on the charts and the streets are liking it too, Kendrick might be "Great" but Drake is by far the biggest artist on the planet. He can "lose" a rap battle, not a musical battle. He has a superior taste & style in executing an album that'll make ladies buy it moreover than any dope rapper's hard record. Drake mastered winning woman over. His consistency is impeccable next to Lil Wayne's.