ITV BORDER FEEDBACK
ITV Border (England), which serves most of Cumbria is an excellent local news-service providing at least 50% coverage of the county of Cumbria in its news-output, plus some coverage of significant happenings in southern Scotland. For viewers in northern Cumbria, this is excellent all-round local news coverage which far beats the alternative of 85% North-East England- based news from BBC Look North (NE/ Cumbria). For those in South Cumbria that can get ITV Border's Lookaround it's excellent coverage of Cumbria contrasts with the very Manchester and Liverpool- dominated coverage of BBC North West Tonight.
I would like to see ITV Border's remit extended south to all of South Cumbria and northern Lancashire, which ITV Granada practically ignores. Viewers in those areas have strong links with Cumbria and the Lake District, and they would not travel to Manchester and Liverpool by choice! They would also get much more local coverage being part of a transmission region with just one million people compared to seven million (as at present).
Northern Northumberland would also benefit from being returned to ITV Border (Scotland), especially as the programme still covers Berwick-upon-Tweed in output. North Northumbrians get very little local coverage from either BBC Look North (NE/Cumbria) or ITV Tyne Tees and they have stronger links with the Scottish Borders than Newcastle or Sunderland.
Such moves would also further safeguard ITV Border's future by increasing the total population of the transmission areas. It would be possible to retain the excellent local coverage: ITV Border no longer covers the Isle of Man, so adding northern Lancashire wont dilute coverage for Cumbria.
The programmes coverage of Coronavirus and the impact upon Cumbria (and the impact of the different regulations for southern Scotland) have been extremely positive and sympathetic.
Ian Pennell
(Cumbria)