Luc Sauve

A Must-Read for Logo Designers, Beginners and Pros Alike. As a designer, I can confidently say that "Logos that Last" by Allan Peters is a game-changer in the world of logo design. Peters has masterfully dissected the intricate process of logo creation, making it accessible and enlightening for designers at every level of expertise. I couldn't help but think how much easier my journey in logo design would have been if I had this book when I was starting out. However, even as an experienced designer, I found myself gaining valuable insights and fresh perspectives from Peters' wealth of knowledge. What sets this book apart is Allan's meticulous approach to every aspect of the logo design process. Let's face it, no logo project ever goes perfectly as planned, but Allan offers great tips and techniques to navigate the challenges, ensuring both designer and client are on the same page. "Logos that Last" truly has something for everyone. It's an indispensable resource for new designers looking to break into the logo design industry, providing them with a solid foundation and a wealth of practical advice. For seasoned professionals, it's a constant source of inspiration loaded with tips to improve your process and keep the passion alive.