I remember when LinkedIn was new: its purpose was business networking, and it still is. We all do things with and through people. Carol shares the power that can come from this. I thought I knew a great deal about LinkedIn; I use it daily: posting, checking people’s profiles, quick research, etc. But LinkedIn’s rules keep changing and the nuances are forgotten – and need to be remembered. This book teaches everyone, from the novice to the expert, about the importance of a strong profile and maintaining your presence. Listen to Carol’s advice – she is a rock star in this area. (By the way, I made easy but impactful changes while reading the book because she makes the how-to’s easy to implement.) This book is a MUST READ. Frequently review it and have it available to give to friends and colleagues.
David Magy
Principal at Abeln, Magy, Underberg & Associates