Caroline Trepanier

One day at Mattel, a member of the Marketing team was on the verge of being fired due to the significant decline in sales of Barbie dolls. In order to revive Barbie's image and transform her into an empowered and intelligent woman, a PR plan was devised. The aim was to shift Barbie from being perceived as a shallow stereotype to a feminist icon. The marketing team had a checklist to ensure that diversity was adequately represented in the movie. Despite the lack of a compelling storyline, people were willing to pay to watch this movie, including myself. This demonstrates the effectiveness of strong marketing strategies.