Why not do the same intensive, thorough, investigative techniques you use, to "find the roots" of the average family? Find a way to make it affordable. For example:
-Members (each year represent 1%). That is how much would be subtracted from actual cost.
-Have a contest once a month, to see who gets a "Finding Your Roots" Discovery Package.
Consideration for WHYY:
*More new members if you offer lifetime membership
*The companies you utilize in ancestral research
*Ask those companies to apply for grants and the savings can be used to offset cost of life membership @ WHYY
I am just "sayin"....money!
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