A lot of the reviews here that are focussed on this not being "industry standard" are forgetting that it isn't just about the death of these animals that's the issue. It's their lives. The meat that spends roughly 5 minutes on your plate, is the product of a beautiful animals entire life. Roughly 98% of meat comes from factory farming, and these aren't natural or 'happy' places. Any time animals are brought into this world, en masse, for the purpose of being slaughtered, suffering will and does occur. This documentary is sparking real conversations that need to be had, whether it's a true representation of the majority of the industry or not, it shows that these cruelties are happening, and it's not ok.